MARKETING – All Posts - Rethink Commerce

Walmart Canada and Mattel have launched a virtual pop-up toy store in Toronto to make it easy and convenient for shoppers to buy gifts during an often rushed holiday season. The toy store, which was created by Brandfire Marketing Group in conjunction with IMA Outdoor

The Christmas Cheer keeps coming

November 6, 2012

Marketing

This weeks round up of Christmas commercials see's Debenhams first Christmas ad in six years, Marks and Spencer's Christmas Sound Track and Matlan's Quality Christmas. Debenhams - Christmas Made Fabulous The multi-million pound ‘Christmas Made Fabulous’ ad stars its Designers at Debenhams, including new addition Jenny Packham. The

UK supermarket Christmas ads

November 4, 2012

Marketing

And the countdown begins. This week two of the the UK's four big major supermarkets released their Christmas commercials for 2012. Each taking a different strategic approach to the past few years. Perhaps not so surprisingly given the economic climate. Tesco Tesco has launched the first phase of

The Co-op uses ‘Full Monty’ Director for its Christmas Campaign

November 2, 2012

Marketing

The Co-operative Food has ditched its ‘Good with Food’ strapline for its Christmas advertising campaign created by the director of The Full Monty. The grocer will run a series of 27 TV adverts directed by Peter Cattaneo from tonight under the strapline ‘Here for you for

Mamas and Papas promotes Gay Friendly

November 2, 2012

Marketing

Mamas & Papas will feature same-sex couples and single parent families in its new advertising campaign. The retailer who is looking to “celebrate modern family set ups” in the adverts feature a gay couple with their son and a single mother with her daughter. The Mamas &

Target US unwraps Christmas early

October 21, 2012

Marketing

On Oct. 11, Target began promoting the Christmas shopping season with a new ad featuring its dog mascot, Bullseye. "The holidays are coming!" the commercial warns, "and they're going to be big!" Retailers, of course, are known for trying to jump-start the Q4 gift-shopping season early. But

Are these ‘real’ women M&S?

October 21, 2012

Marketing

Marks & Spencer has come under fire after using models deemed too perfect looking for its “real” women advertising campaign. The ad, which is running under the strapline ‘For every woman you are’, is intended to portray real M&S shoppers from size eight to 16. But the

How Will Online Affect This Year’s U.S. Xmas Shopping?

October 8, 2012

Marketing

Where will you shop for your Christmas gifts this year? Would you prefer to get amongst the Christmas spirit and brave the malls and stores or take the increasingly popular route of eComm? According to statistics from Guidance.com, 50% of Americans own smartphones and 20%

Heineken’s TV and digital interactive ad

September 27, 2012

Marketing

Heineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad called ‘Crack the Case’ features an epic train journey through snowy mountains, with appearances from Daniel Craig and Bérénice Marlohe. It was primarily shot at

Uniqlo’s Kooky Look Book

August 26, 2012

Marketing

It might seem strange to some but one way to get your look book noticed above all others is to, well, make it more kooky than others. Uniqlo‘s newest bug-themed look book is an eye-catching and well conceptualized series of images for its upcoming collaboration with

Walmart’s Virtual Pop-up Christmas Toy Store

The Christmas Cheer keeps coming

UK supermarket Christmas ads

The Co-op uses ‘Full Monty’ Director for its Christmas Campaign

Mamas and Papas promotes Gay Friendly

Target US unwraps Christmas early

Are these ‘real’ women M&S?

How Will Online Affect This Year’s U.S. Xmas Shopping?

Heineken’s TV and digital interactive ad

Uniqlo’s Kooky Look Book

Poshmark Allows Brands To Sell On Its Platform

Singles Day 2021 To Focus On Sustainability

Google Looks To Commerce

Gap Promotes Kindness & Optimism for Christmas

Ulta Moves Into Wellness

Retail Innovation: Amazon Takes Car Boot Sales To The Next Level

InStyle’s Interactive Shopping Screens

Adult vending machines… No it’s not what you’re thinking

IKEA UK drives social media through a contest

Mamas and Papas promotes Gay Friendly

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