MARKETING – All Posts - Rethink Commerce

John Lewis’ much-anticipated £6 Million Christmas advert is dubbed ‘The Journey’ and is based around the extra lengths consumers go to find the perfect gift. With the strapline ‘Give a little more love this Christmas’, the ad shows a snowman going the extra mile to find

ALDI UK’s Christmas Compares to Fortnum & Mason

November 8, 2012

Marketing

Aldi has launched a Christmas TV advert which claims its products are as good as those sold at upmarket department stores Fortnum & Mason and Harvey Nichols. The discounter, which last week beat Fortnum & Mason in a Christmas taste test conducted by Good Housekeeping magazine,

Walmart’s Virtual Pop-up Christmas Toy Store

November 8, 2012

Marketing

Walmart Canada and Mattel have launched a virtual pop-up toy store in Toronto to make it easy and convenient for shoppers to buy gifts during an often rushed holiday season. The toy store, which was created by Brandfire Marketing Group in conjunction with IMA Outdoor

The Christmas Cheer keeps coming

November 6, 2012

Marketing

This weeks round up of Christmas commercials see's Debenhams first Christmas ad in six years, Marks and Spencer's Christmas Sound Track and Matlan's Quality Christmas. Debenhams - Christmas Made Fabulous The multi-million pound ‘Christmas Made Fabulous’ ad stars its Designers at Debenhams, including new addition Jenny Packham. The

UK supermarket Christmas ads

November 4, 2012

Marketing

And the countdown begins. This week two of the the UK's four big major supermarkets released their Christmas commercials for 2012. Each taking a different strategic approach to the past few years. Perhaps not so surprisingly given the economic climate. Tesco Tesco has launched the first phase of

The Co-op uses ‘Full Monty’ Director for its Christmas Campaign

November 2, 2012

Marketing

The Co-operative Food has ditched its ‘Good with Food’ strapline for its Christmas advertising campaign created by the director of The Full Monty. The grocer will run a series of 27 TV adverts directed by Peter Cattaneo from tonight under the strapline ‘Here for you for

Mamas and Papas promotes Gay Friendly

November 2, 2012

Marketing

Mamas & Papas will feature same-sex couples and single parent families in its new advertising campaign. The retailer who is looking to “celebrate modern family set ups” in the adverts feature a gay couple with their son and a single mother with her daughter. The Mamas &

Target US unwraps Christmas early

October 21, 2012

Marketing

On Oct. 11, Target began promoting the Christmas shopping season with a new ad featuring its dog mascot, Bullseye. "The holidays are coming!" the commercial warns, "and they're going to be big!" Retailers, of course, are known for trying to jump-start the Q4 gift-shopping season early. But

Are these ‘real’ women M&S?

October 21, 2012

Marketing

Marks & Spencer has come under fire after using models deemed too perfect looking for its “real” women advertising campaign. The ad, which is running under the strapline ‘For every woman you are’, is intended to portray real M&S shoppers from size eight to 16. But the

How Will Online Affect This Year’s U.S. Xmas Shopping?

October 8, 2012

Marketing

Where will you shop for your Christmas gifts this year? Would you prefer to get amongst the Christmas spirit and brave the malls and stores or take the increasingly popular route of eComm? According to statistics from Guidance.com, 50% of Americans own smartphones and 20%

John Lewis’s long awaited Christmas ad

ALDI UK’s Christmas Compares to Fortnum & Mason

Walmart’s Virtual Pop-up Christmas Toy Store

The Christmas Cheer keeps coming

UK supermarket Christmas ads

The Co-op uses ‘Full Monty’ Director for its Christmas Campaign

Mamas and Papas promotes Gay Friendly

Target US unwraps Christmas early

Are these ‘real’ women M&S?

How Will Online Affect This Year’s U.S. Xmas Shopping?

Reebok Builds On New Brand Direction with “RADICALM”

IKEA Unveils Revolutionary Sustainable Living Stores: A Paradigm Shift in Eco-Friendly Retail Experience

Poshmark Allows Brands To Sell On Its Platform

Singles Day 2021 To Focus On Sustainability

Google Looks To Commerce

Hointer Delivers An Innovative Way To Shop

Check out store interiors via Pinterest

Crate & Barrel’s Immersive Catalogue

A 3D virtual fitting room to try on glasses

Ikea’s in the hood

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