MARKETING – All Posts - Rethink Commerce

Are these ‘real’ women M&S?

October 21, 2012

Marks & Spencer has come under fire after using models deemed too perfect looking for its “real” women advertising campaign. The ad, which is running under the strapline ‘For every woman you are’, is intended to portray real M&S shoppers from size eight to 16. But the

How Will Online Affect This Year’s U.S. Xmas Shopping?

October 8, 2012

Marketing

Where will you shop for your Christmas gifts this year? Would you prefer to get amongst the Christmas spirit and brave the malls and stores or take the increasingly popular route of eComm? According to statistics from Guidance.com, 50% of Americans own smartphones and 20%

Heineken’s TV and digital interactive ad

September 27, 2012

Marketing

Heineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad called ‘Crack the Case’ features an epic train journey through snowy mountains, with appearances from Daniel Craig and Bérénice Marlohe. It was primarily shot at

Uniqlo’s Kooky Look Book

August 26, 2012

Marketing

It might seem strange to some but one way to get your look book noticed above all others is to, well, make it more kooky than others. Uniqlo‘s newest bug-themed look book is an eye-catching and well conceptualized series of images for its upcoming collaboration with

Design a Domino’s Delivery Truck

August 20, 2012

Marketing

Domino’s Pizza newest campaign asks users to design a delivery vehicle that not only looks great, but is also able to efficiently maintain the temperature of the food. The Ultimate Delivery Vehicle Project is a collaboration with the open-source car company Local Motors that is

Tesco interacts with holidaymakers at Gatwick airport

August 7, 2012

Marketing

Following it's interactive wall in South Korea last year, UK supermarket Tesco has set the bar high in online grocery innovation with a new interactive virtual shopping wall at Gatwick Airport. The grocer has kicked off a two-week trial of 10 interactive shopping screens designed to

Location based interactive print ads

July 27, 2012

Marketing

Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad is embedded with a QR code, which readers can scan and receive information on their mobile phones to where the nearest

Apple’s latest TV ad featuring Scorsese and Siri!

July 27, 2012

Marketing

The latest celebrity ad for the iPhone 4S virtual assistant Siri features film director Martin Scorsese (Taxi Driver, Goodfellas) in the back of a yellow NYC taxi. The TV commercial follows previous ones starring Samuel L. Jackson, Zooey Deschanel, and John Malkovich. Scorsese uses Siri

Digital sunroof creates new possibilities for ad space

July 27, 2012

Marketing

British design students have created a digital display system for train cars to give riders a view of the outside world they’re passing. The 'Canopy' concept uses flexible electrophoretic (“e-paper”) display panels that would attach to the roof of a train car. The panels would show

Are these ‘real’ women M&S?

How Will Online Affect This Year’s U.S. Xmas Shopping?

Heineken’s TV and digital interactive ad

Uniqlo’s Kooky Look Book

Design a Domino’s Delivery Truck

Tesco interacts with holidaymakers at Gatwick airport

Location based interactive print ads

Apple’s latest TV ad featuring Scorsese and Siri!

Digital sunroof creates new possibilities for ad space

Walmart Will Offer Omnichannel Capabilities To Other Businesses

Pinterest Introduces Monetisation Features For Creators

Eddie Bauer Enters Rental Market

FabFitFun Launches 5 Day Social Shopping Event

Bloomingdales Focuses on Small.

Hotel Collaborates With Bergdorf Goodman

US Shopping Trends By State

Ministry of Supply Tailors Sweater To You While You Wait

Underwear Shopping That’s Just Peachy

eBay Uses Neuroscience And Art To Predict Buyers’ Needs

RECENT POSTS

SUBSCRIBE TO NEWSLETTER

FOLLOW US