Walmart and Yahoo on Black Friday launched a "Holiday with Heart" effort to kick off the holiday season through shoppable content and add-to-cart functionalities powered by augmented reality. The "Play for Joy" game on Instagram lets mobile users interact with a claw machine and grab as many virtual
Amazon has created what it claims is the world’s first smart holiday window, "Alexa in a Pear Tree," delivering an interactive experience conveyed through motion, sound and lighting effects. The display showcases Amazon's Alexa and other devices like Echo, Fire TV and Kindle while enabling visitors
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