The world of fashion retail is wider than most. From luxury to discount, and fast fashion to handmade, fashion is never one-size-fits-all. And this means that retailers’ strategies can’t be either. The way we buy fashion is also changing. The physical store is still an important
Credit: Fashion United - Dutch fashion brand Scotch & Soda has announced the launch of a Web3 powered loyalty programme alongside Salesforce and LA- based software development agency, AE Studio. Entitled ‘Club Soda 3.0’, the programme involves the creation and minting of non-fungible tokens (NFTs) through Salesforce NFT
Credit: Retail Dive - Tackling product imagery with its latest retail tool, Google on Tuesday introduced Product Studio, which uses generative AI to help businesses create and alter images, according to an announcement. Sellers can use Product Studio to create new backdrops for their product images, remove distracting backgrounds and
Credit: Marketing Dive - NEW YORK — Meta Platforms is introducing new advertising products that use artificial intelligence (AI) to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan Thursday, show the Facebook and Instagram owner following its tech peers in investing more
Credit: Retail Dive - Laneige on Tuesday debuted its first virtual store. It has five rooms designed around different products and brand content, featuring animation, 360-degree videos, gamification and easy checkout. A few of the rooms highlight specific skincare collections by the brand. Actress and spokesperson Sydney Sweeney is featured
Meta is launching its first hardware retail store on its campus in Burlingame, California. The store, which opens May 9th, will let visitors try out and buy Meta’s Portal videophones and Quest virtual reality headsets. They’ll also be able to demo the Ray-Ban Stories smart glasses that debuted
If you haven't heard of Roblox, ask your 10-year-old to explain it. Because while most of the adult population may still be struggling with the concept of the metaverse, chances are the tween in your life is already in it. Launched in 2004, founders David Baszucki and Erik
While the new area of digital life is rapidly expanding into the metaverse, the clothing and fashion industry has already begun to take its place here. Major brands such as Adidas, Nike and Zara have started to open their stores in the metaverse and the
Walmart and Yahoo on Black Friday launched a "Holiday with Heart" effort to kick off the holiday season through shoppable content and add-to-cart functionalities powered by augmented reality. The "Play for Joy" game on Instagram lets mobile users interact with a claw machine and grab as many virtual
Walmart will host the first shoppable livestream on Twitter as the retailer broadens its efforts to link social content with commerce for the holidays, according to a blog post by U.S. Chief Marketing Officer William White. On Sunday at 7 p.m. EST, the brand will broadcast a half-hour
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