John Lewis’ much-anticipated £6 Million Christmas advert is dubbed ‘The Journey’ and is based around the extra lengths consumers go to find the perfect gift.

With the strapline ‘Give a little more love this Christmas’, the ad shows a snowman going the extra mile to find the perfect gift for his snowwoman.

John Lewis boss Andy Street said he expected another ‘record Christmas’ for the department store retailer.

Online sales are 41% up in the year to date.