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If you’ve ever fancied the dress Kate is wearing or the hat Zara Phillips has chosen to complement her attire, then soon you could find it in the click of a button. Shazam is set to create a revolutionary tool that allows its users to find
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee. The campaign, created by Saatchi & Saatchi, promotes the retailer’s new Price Lock guarantee and humorously parodies the traditional scene of the Chancellor outside 11
UK retailer Tesco is using Google Street View for a promotion that rewards users for finding virtual Easter eggs. Call it an Easter egg hunt for real Easter eggs. If you live in the UK you can claim a chocolate egg if you find three virtual eggs.
First there was paywithatweet.com, now Chirpify, which already enabled social commerce on Twitter and Instagram, has expanded to Facebook, enabling people to purchase goods on the social network just by commenting. The platform lets users make payments or donations with one comment in the news
Bondi Hipsters Christiaan Van Vuuren and Nick Boshier plot even more new territory in their first TVC for Oprah-rich e-tailer The Iconic. In the thirty second spot for the Aussie e-commerce website which last year received 150,000 daily visits, 1,000 orders a day and a $20
The U.S Super Bowl is not just a sporting event for serious football fans, but an important annual milestone for the ad industry. On this one day many agencies spend US$4 million to air ads they’ve been working on all year that approximately 111.3 million people
New research shows that 35% of consumers worldwide are considering changing the way they buy products this year. However, just 9% are ready to commit to regularly shopping online. Source: IBM Institute for Business Value Survey of 26,000 consumers worldwide
Tesco have launched a new ad campaign for online shopping that asks customers ‘Have you ever wondered who picks your groceries?”
With shoppable content, spreads that tell a story, and the integration of iTunes apps and music playlists, Crate & Barrel’s newly updated catalogues seem like miniature magazines. The retailer, known for its well-made, quality furniture and décor, seems to be taking a different approach to
A UK strategy consultancy recently published their predictions for retail in 2013, which, whilst UK centric, seemed to ring true in many ways to the Australian market. Here they are: Overall retail spending will only recover very slowly, at best. Consumer confidence will remain fragile, worries about unemployment will