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Designer department store Harvey Nichols likes to push the boundaries when it comes to getting noticed.
Canadian cosmetics brand Bite Beauty lets customers pick, mix and create their own lipstick shades at their SoHo pop-up shop Lipstick Lab. The beauty brand is known for its all natural products. Working off the fact that women can’t help but ‘eat’ whatever lip shade or
Our health has never had more of a premium. We live increasingly busy lives in which we want to experience and achieve more. It is no longer enough for us to live regular healthy lives – we want to thrive.
Kmart’s “Ship My Pants” campaign was a huge viral success, so the retailer’s attempting to capitalize on the buzz with the release of another video ad.
Littlewoods claims to have become the first retailer to monetise Facebook as it debuts a new interactive shopping tool. The online retailer will be the first brand to use SeeItShopIt, a tool developed by digital agency Isobar, to showcase collections of products within a single post. Facebook
A recent study in the UK has been tapping into the changing customer shopping habits that are transforming retail. And the pace is likely to accelerate as Generation Y, those aged between 18 and 35, become increasingly important.
It seems Kmart have turned a corner when it comes to their creative advertising campaigns. If you loved the recent high energy Australian spot using the no.1 hit by Sam and the Womp, you'll love the new US spot 'Ship My Pants'. This new spot by
You do not rise to the very top of the industry by remaining a follower, only leaders are able to be right up ahead of the rest of the pack. Nike has for some years now, proved itself to be a bastion in creativity where
The explosion of in-store iPads has led to consumers increasingly expecting technology to bring education, entertainment and a bit of show business to a retail environment. Let's take a look at how this technology is being used on the high street. TopShop - Runway to Store In
Nine West has launched a YouTube campaign called ‘Gangs for Good’ that invites women to upload videos of them and their girlfriends doing good while looking good. The campaign, on Nine West’s YouTube network Channel 9, offers them the chance to win a trip to