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Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.


With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.


Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.

  Last weekend New York City retailer, Reformation, was custom fitting vintage 501 Levi’s jeans at their Lower East Side boutique, 156 Ludlow Street.   For $200 you could get a custom pair of vintage Levis that were put through a special wash aiming to create an even more soft