Canadian cosmetics brand Bite Beauty lets customers pick, mix and create their own lipstick shades at their SoHo pop-up shop Lipstick Lab.

The beauty brand is known for its all natural products. Working off the fact that women can’t help but ‘eat’ whatever lip shade or gloss they wear, Bite Beauty lipsticks are healthy enough to eat. With Lipstick Lab, the brand lets its clients see for themselves how they’re favorite shades are made.

At their store, customers can choose lipstick colors from pre-mixed pigments which they can mix and match to come up with a new shade. They can also choose the scents for their new shade. The mixture is poured into metal lipstick tubes and then placed on a cooling plate. Once it hardens, the new lipstick is then placed in a plastic case, all ready for the customer to take home.

The store is currently a pop-up type shop, but the brand plans to open a permanent store soon. The company also plans to offer different texture options and finishes in the future.

Via PFSK