EnglishForgot your card? No need to worry as LAKS has launched a range of hi-tech watches that can be used to pay for small purchases. The ‘watch2pay’ gadgets work very much like Quick Tap technology, a system launched earlier this year that allows payments using mobile
It certainly gives a new meaning to the phrase ‘window shopping,’ Bloomingdale’s has replaced its traditional window displays with interactive sunglasses shops. Now, instead of merely looking at sunglasses in a window, passerbys can virtually try them on. The Lexington Avenue, NYC Bloomingdale’s features six interactive
Online retail startup Ditto has developed a 3D virtual fitting room to help you find the perfect pair of glasses to suit your face. The app uses your webcam to take a series of short videos of your face turning from side to side. It then
Many talk about it, some execute individual bits of it but could seldom do we see retailers embracing many aspects of modern technology in one store. Tesco is trialling a number of these technologies in it's East London Romford store, including useful executions of QR codes, electronic shelf barkers, inventory
Often lost in the montage of mainstream trends are hidden gems waiting for the right moment to shine. Finally, that moment is now here in the form of adidas Originals White Space Project. Both a Spring 2012 marketing campaign and platform for self expression, adidas Originals asked
What's in a brand name? Well, it turns out, a lot. Did you know that people rate the identical beverage as tastier when it's in a "Coke" can than in a "Pepsi" can? This, and other juicy "behind the scenes" tidbits of information, are being
Forever21 Times Square Billboard from space150 on Vimeo. When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square
New Balance have launched a permanent retail installation at it’s Experience Store in Boston, near to the finish line of the Boston Marathon (which took place yesterday). The digital board enhances the brand’s support of the local running community and can be viewed by people who pass
Last week sportswear brand New Balance opened a flagship store in Boston with a focus on helping shoppers make decisions about buying shoes. Named ‘the Line Up’ by New Balance, the experience uses embedded RFID tags to trigger content on in-store screens when shoes are
Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it maybe a bit gimmicky but it's also useful. When customers try on apparel at the store, they can utilise the Interactive Mirror
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