EnglishOften lost in the montage of mainstream trends are hidden gems waiting for the right moment to shine. Finally, that moment is now here in the form of adidas Originals White Space Project. Both a Spring 2012 marketing campaign and platform for self expression, adidas Originals asked
What's in a brand name? Well, it turns out, a lot. Did you know that people rate the identical beverage as tastier when it's in a "Coke" can than in a "Pepsi" can? This, and other juicy "behind the scenes" tidbits of information, are being
Forever21 Times Square Billboard from space150 on Vimeo. When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square
New Balance have launched a permanent retail installation at it’s Experience Store in Boston, near to the finish line of the Boston Marathon (which took place yesterday). The digital board enhances the brand’s support of the local running community and can be viewed by people who pass
From social platforms to brand advocacy Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will need to know how to harness its users’ creative urges. The next big thing in social networking seems to crop up with
Hamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”. A £4m refurbishment, the first in 10 years, will be completed by June. The makeover of the landmark store and its products will “transform” it
A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee. The campaign, named, Flavour Radio releases coffee aroma via sound recognition technology. Each time the Dunkin’ Donuts radio ad was played a light coffee aroma was
The online giant is working with technology provider Aurasma to create an interactive edition of New Things, its bi-monthly magazine. Littlewoods customers with an Aurasma-enabled phone or tablet will be able to view extra content when their devices are pointed at the magazines. Content includes a
IKEA UK launched new Facebook campaign to drive its social media presence with a viral photo contest. While promoting its wide selection of bedding and mattresses, IKEA urges its loyal followers to snap photos of people napping, or as IKEA puts it: “sleeping like a princess.” After
Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.
With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.
Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.