EnglishHarrods has unveiled its new technology room on the Knightsbridge flagship’s third floor.
What a wonderful example of VM at it’s best. The Havaianas’s store in Berlin has created an environment through it’s VM and in-store fit-out that really represents the brand’s fun, irreverent personality. An environment that’s inviting and encourages customers to stay and play.
British fashion chain, Harvey Nichols called on well known claymation heroes Wallace and Gromit, along with their companion Lady Torrington, to announce the opening of the Bristol Store in 2008. Wallace the man, Gromit the beagle, and Lady Tottington the woman, are creations of Nick Park at Aardman Animations who are based in Bristol. The campaign, Wallace in Alexander McQueen & Gromit in Paul Smith, Wallace in Paul Smith & Gromit in Duchamp, Lady Tottington in Alexander McQueen, won the platinum honour award at the Creative Circle awards in March 2009, along with a suite of gold awards.
Japanese Department Store May Want to Look Up the Word ‘Fucking’.
If only we could have sat in on the meeting where the marketing team for this Osaka department store came up with the idea for their “Fuckin’ Sale,” spotted early this month by a reader of Jake Adelstein’s Japan Subculture blog.
The new children’s concept, in John Lewis’ Oxford Street flagship, takes the shopper through the heart of each category, from fashion, nursery and travel, to footwear, toys and crafts. The total experience is improved, including layout, lighting, merchandising, digital integration and customer service.
The Abercrombie & Fitch owned lingerie, beach and nightwear brand, Gilly Hicks, Sydney has this week featured on a live screen in the retailers new store at the St David’s Centre in Cardiff. The Gilly Hicks, Sydney logo is incorporated within the screen and the film this morning
There’s been a lot of news recently about Topshop beaming down in Chicago, but putting the US to one side for a moment, what about Chile?
Topshop has had outposts in the country’s Paris department stores for some years now, but the first standalone shop only opened in the middle of last month.
Located in the Alto Las Condes mall in Santiago, the new store’s arrival has been trumpeted across the city, and in the upscale shopping centre itself the prime public area has been taken over by a Topshop and London-themed installation. From the outside this modestly sized, single-floor shop has everything that you would expect, with the familiar logo standing proud of the shopfront and the two full-height glass windows containing three modishly dressed mannequins a piece.
The success of a mobile game.
Many people know that Angry Birds is one of the most popular mobile games available. Created by the software and games company Rovio a few years back the success of the game now sees the company valued at over $1Billion USD.
What can the shop that has everything offer to customers this season but The Museum of Everything.
Selfridges Oxford Street kicks off a two-month exhibition created by The Museum of Everything in its Ultralounge in the store’s basement tomorrow. To mark the occasion it has cleared all of its Oxford Street windows of stock, replacing this with enlarged images and cutouts taken from the show. This is the first time that the department store has chosen not to show any product in its Oxford Street windows and was the subject of considerable debate, according to a spokeswoman.
The new concept store is located on the high profile Avenue de Opera and will provide customers with the opportunity to test kitchen equipment inside the store. Experience and involvement were the key concept of the new store, says the kitchenware brand.
“Handling and using the kitchenware is very different from just looking at it in its box. Just as when you buy a new shirt. You want to be certain that the shirt looks good and that it fits you,” said Jorgen Bodum, CEO of Bodum.