January, 2012 - Rethink Commerce

British fashion chain, Harvey Nichols called on well known claymation heroes Wallace and Gromit, along with their companion Lady Torrington, to announce the opening of the Bristol Store in 2008. Wallace the man, Gromit the beagle, and Lady Tottington the woman, are creations of Nick Park at Aardman Animations who are based in Bristol. The campaign, Wallace in Alexander McQueen & Gromit in Paul Smith, Wallace in Paul Smith & Gromit in Duchamp, Lady Tottington in Alexander McQueen, won the platinum honour award at the Creative Circle awards in March 2009, along with a suite of gold awards.

Get ready for the looming in-store m-commerce boom

January 17, 2012

Digital

New NFC-powered ViVOtouch mobile marketing software enables merchants to deliver personalised and enhanced shopping experiences from the moment shoppers enter their store and throughout the shopping experience.

Is mobile the future of retail?

January 16, 2012

Digital

New data from eBay suggests that over 1.3 million Australians have adopted m-commerce and are shopping using their smart-phone.

Google Local Shopping

January 13, 2012

Experience

For many online shoppers, Google is the first port of call when thinking about making a purchase. So making potential customers aware of physical stores near to them that carry the items they are searching for could be lucrative.

International retail at its best

January 13, 2012

In-store

Japanese Department Store May Want to Look Up the Word ‘Fucking’.

If only we could have sat in on the meeting where the marketing team for this Osaka department store came up with the idea for their “Fuckin’ Sale,” spotted early this month by a reader of Jake Adelstein’s Japan Subculture blog.

John Lewis Kids flagship store by Dalziel & Pow, London

January 5, 2012

In-store

The new children’s concept, in John Lewis’ Oxford Street flagship, takes the shopper through the heart of each category, from fashion, nursery and travel, to footwear, toys and crafts. The total experience is improved, including layout, lighting, merchandising, digital integration and customer service.

Adult vending machines… No it’s not what you’re thinking

January 2, 2012

Experience

I can't wait to see how they leverage version 2. We've all seen the scantily clad girls handing out free samples of some random product as we commute to work first thing in the morning. Well rest assured this little puppy shouldn't be the demise of the

Why Best Buy in the US became the Christmas Grinch

January 2, 2012

Marketing

When big retailers get it wrong there's often no running from the online consequences. Best Buy was considered by many technology retailers to be revolutionary with how they combined simple social media channels with the passion and knowledge of their employees to create a tool that

Wallace and Gromit at Harvey Nichols in Bristol