British fashion designer Vivienne Westwood used mannequins in the window display of her brand’s flagship store in Milan to raise awareness about domestic violence. The issue was addressed head-on, with help from ad agency Leo Burnett Milan. 1 in 3 women are victims of domestic violence
Harrods has partnered with Dior for a takeover of its Brompton Road store until April 14th that combines “French Savoir Faire and British charm.” Dior has turned the window displays into a homage to Britain’s cultural icons. Wallpaper notes that Harrods’ fourth floor features a series
For some, wielding a curling iron to create a new ‘do is challenge enough. Bob Recine, on the other hand, creates veritable sculptures of hair—not to mention wood, metal, fabric, found objects, and much more. Barneys New York tapped Recine, a hairstylist and visual artist, to
Being the competitive bunch they are, Adidas have taken window shopping to the next level. Adidas Neo is an interactive digital window concept that connects to your smartphone allowing you to shop at their store after hours. Simply walk up to the Adidas shop window,
Last week, Sainsbury’s announced it is piloting Mobile Scan & Go, a scan-and-shop service, in three stores. Shoppers will be able to use their smartphones to scan products in stores, and then pay at self-service tills using cash or credit cards. The test is symptomatic of
Selfridges has opened a mini gold course on its rooftop, that is made out of cake. The 2,500sqft nine hole course designed by food architects Bompas & Parr has been designed to attract shoppers by offering a very memorable experience. The giant cake displays, one
IKEA is making its move into the mobile shopping game by piloting a new app in Canada that aims to enhance the customer experience. It brings store information right to their fingertips, enabling them to browse IKEA’s range of furnishings and items, check stock availability
Last week sportswear brand New Balance opened a flagship store in Boston with a focus on helping shoppers make decisions about buying shoes. Named ‘the Line Up’ by New Balance, the experience uses embedded RFID tags to trigger content on in-store screens when shoes are
Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it maybe a bit gimmicky but it's also useful. When customers try on apparel at the store, they can utilise the Interactive Mirror
Ikea has successfully indoctrinated the Western world with its version of furniture and Swedish-inspired living, so don’t feign shock that the corporate giant now plans to open its own community outside of London. It is a common practice in Sweden and other non-English speaking European countries
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