Bloomingdale’s is targeting the tech community in Silicon Valley with a hi-tech department store featuring smart dressing rooms and mobile checkouts. The three-level store is spread across 125,000 sq ft and is designed to appeal to early adopters of technology and act as a testing ground
Topshop is creating a “fully interactive digital mosaic” showcasing Instagram users’ comments in its Oxford Street window during London Fashion Week. Instagrammers can broadcast their posts in the world-famous storefront by using #TopshopWindow and shoppers on the street will be able to manipulate the display like
House of Fraser is introducing mannequins that can tell customers exactly what they are wearing and where the products can be found in store using beacon technology. The trial at its Aberdeen store uses VMBeacon technology, which can send information to consumers’ smartphones as they walk
Luxury shirt maker Thomas Pink has introduced an interactive table to its Heathrow store that allows shoppers to design their own shirts. The interactive screen provides shoppers with access to Personally Pink, the retailer’s made-to-order shirt service that allows them to choose the fabric, fit, collar and
Booming Burberry! And we’re not just talking about the sheer size of the store, which challenges the Apple Empire down the road. We’re talking about the profound strategy embraced by Burberry to entertain each and every customer that walks into the flagship on London’s Regent
More and more companies are embracing the mobile habits of today’s shoppers, offering solutions for retailers to reinvent the in-store experience by allowing customers to scan items they’d like to try on with their smartphone or tablet, and sending them directly to the dressing room.
A round up of some of London's West-End Spring Windows by John Ryan. John Lewis, Oxford Street “Colour in your spring” is on view almost everywhere you might care to look in John Lewis’ Oxford Street flagship - and it takes the form of green and blue paint.
Nestled among the AMEX, Westpac and Macquarie Banks in Sydney's very own financial district lies Shirt Bar, a shirt store with a difference. Unlike its neighbouring competitors, it is a hybrid concept that brings together the best of coffee, whisky and shirts in a bid
Located on Ometesando, one of Tokyo’s most prestigious retail boulevards, Pass the Baton (PTB) premiumises second-hand products through emotive storytelling. The store’s founder Masamichi Toyama’s mission was to reinvent the second-hand goods market in Japan. He has set about achieving this by shifting traditional associations with thrift
The recently opened Verizon flagship in the Mall of America, Minneapolis, signals a new approach to retail for the US telecommunications company. The playful space is a hub of interactivity. Written information and verbal explanations have been replaced by a series of engaging and entertaining activities.
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