DIGITAL – All Posts - Rethink Commerce

Content. Think outside the box

November 8, 2012

When commissioned to make a video about the Nike Fuel band, Director Casey Neistat decided to take a slightly unorthodox route. No it's not a video about chicks in bikini's, (there's plenty of those around) it's about using Nike's positioning line for Nike Fuel as the basis to

App helps women find the perfect fit

November 4, 2012

Digital

BeauCoo is an iPhone app that assists women in finding dresses and clothes that are perfectly sized. After creating a profile with their body measurements, they can search for stores based on their personal size, tag stores with cool merchandise, and photograph themselves in-store. Additionally, the

Why ‘like’ when you can ‘buy’?

October 31, 2012

Digital

Social media platform Facebook is trialling a feature which will allow users to “want” and “buy” items they see on the site. The Facebook feature is called “Collections” and enables users on Facebook to engage with items by “liking”, “collecting” or “wanting” them. Products within Collections

App Helps Ensure Shoppers Won’t Get Buyer’s Remorse

September 21, 2012

Digital

'Decide' is an app that tells shoppers whether to buy a product or wait, aiming to help them shop with no regrets. It uses predictive algorithms, searches daily deals, and pulls in reviews to show you whether a price will go up or down. Its

IBM’s augmented reality grocery app

August 24, 2012

Digital

Attention, shoppers. IBM has unveiled an augmented reality mobile app that lets you pan store shelves with your smartphones to receive personalized product tips, recommendations, and coupons. The app is one more example of a creative use of augmented reality, which blends digital data with real-world

Grolsch goes interactive

August 20, 2012

Digital

Virtual ‘Pop-Up’ shoe store uses augmented reality to find the perfect size

July 27, 2012

Digital

German shoe retailer Goertz installed virtual stores in public places like train stations to bridge the physical/digital gap and reach more consumers. Using Microsoft Kinect and a giant screen, people were able to ‘try on’ their collection with augmented reality. Consumers could see what 3D

World’s first online fitting room

May 29, 2012

Digital

The biggest challenge for the e-commerce apparel category is the lack of a fitting room that allows online shoppers to “try before they buy”. Fits.me, the innovative biorobotics and virtual fitting room company for e-commerce clothing retailers and shoppers alike, announced last week the official launch

Tesco launches virtual fitting room

May 28, 2012

Digital

Tesco, the UK's largest retailer, has launched virtual window shopping for its F&F range at three of its stores in London. By teaming up with technology firm Aurasma, Tesco will display posters of F&F clothing in the windows of Covent Garden, Dean Street and Tooley Street flagship

Content. Think outside the box

App helps women find the perfect fit

Why ‘like’ when you can ‘buy’?

App Helps Ensure Shoppers Won’t Get Buyer’s Remorse

IBM’s augmented reality grocery app

Grolsch goes interactive

Virtual ‘Pop-Up’ shoe store uses augmented reality to find the perfect size

World’s first online fitting room

Tesco launches virtual fitting room

Hasbro Debuts Its First Livestream Event, Redefining Interactive Entertainment Experience

Breaking News: Alibaba’s Singles Day exceeds $84B

eBay’s Latest Ad Encourages The Circular Economy

Captivating Christmas Ad Roundup 2021: Unveiling the Most Creative Retail Marketing Campaigns of the Holiday Season

Reebok Builds On New Brand Direction with “RADICALM”

Ikea’s in the hood

5 lessons smart retailers can learn from Sportsgirl

Tesco’s Opens Trendy Coffee Chain

Crate & Barrel’s Immersive Catalogue

Why ‘like’ when you can ‘buy’?

RECENT POSTS

SUBSCRIBE TO NEWSLETTER

FOLLOW US