DIGITAL – All Posts - Rethink Commerce

App helps women find the perfect fit

November 4, 2012

BeauCoo is an iPhone app that assists women in finding dresses and clothes that are perfectly sized. After creating a profile with their body measurements, they can search for stores based on their personal size, tag stores with cool merchandise, and photograph themselves in-store. Additionally, the

Why ‘like’ when you can ‘buy’?

October 31, 2012

Digital

Social media platform Facebook is trialling a feature which will allow users to “want” and “buy” items they see on the site. The Facebook feature is called “Collections” and enables users on Facebook to engage with items by “liking”, “collecting” or “wanting” them. Products within Collections

App Helps Ensure Shoppers Won’t Get Buyer’s Remorse

September 21, 2012

Digital

'Decide' is an app that tells shoppers whether to buy a product or wait, aiming to help them shop with no regrets. It uses predictive algorithms, searches daily deals, and pulls in reviews to show you whether a price will go up or down. Its

IBM’s augmented reality grocery app

August 24, 2012

Digital

Attention, shoppers. IBM has unveiled an augmented reality mobile app that lets you pan store shelves with your smartphones to receive personalized product tips, recommendations, and coupons. The app is one more example of a creative use of augmented reality, which blends digital data with real-world

Grolsch goes interactive

August 20, 2012

Digital

Virtual ‘Pop-Up’ shoe store uses augmented reality to find the perfect size

July 27, 2012

Digital

German shoe retailer Goertz installed virtual stores in public places like train stations to bridge the physical/digital gap and reach more consumers. Using Microsoft Kinect and a giant screen, people were able to ‘try on’ their collection with augmented reality. Consumers could see what 3D

World’s first online fitting room

May 29, 2012

Digital

The biggest challenge for the e-commerce apparel category is the lack of a fitting room that allows online shoppers to “try before they buy”. Fits.me, the innovative biorobotics and virtual fitting room company for e-commerce clothing retailers and shoppers alike, announced last week the official launch

Tesco launches virtual fitting room

May 28, 2012

Digital

Tesco, the UK's largest retailer, has launched virtual window shopping for its F&F range at three of its stores in London. By teaming up with technology firm Aurasma, Tesco will display posters of F&F clothing in the windows of Covent Garden, Dean Street and Tooley Street flagship

App helps women find the perfect fit

Why ‘like’ when you can ‘buy’?

App Helps Ensure Shoppers Won’t Get Buyer’s Remorse

IBM’s augmented reality grocery app

Grolsch goes interactive

Virtual ‘Pop-Up’ shoe store uses augmented reality to find the perfect size

World’s first online fitting room

Tesco launches virtual fitting room

Walmart Will Offer Omnichannel Capabilities To Other Businesses

Pinterest Introduces Monetisation Features For Creators

Eddie Bauer Enters Rental Market

FabFitFun Launches 5 Day Social Shopping Event

Bloomingdales Focuses on Small.

Hotel Collaborates With Bergdorf Goodman

Tesco’s Opens Trendy Coffee Chain

Amazon’s Transactional Ads

Walmart Will Offer Omnichannel Capabilities To Other Businesses

eBay Uses Neuroscience And Art To Predict Buyers’ Needs

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