Mark your calendars, the holiday season is officially under way. In an unprecedented move, Kmart has aired its first holiday ad. The ad was even spotted on the East Coast, where Sept. 9 marked the first day of school for many children. Almost immediately consumers took
Check out IKEA's latest TVC showing the potential of a single chair:
Debenhams has updated its Life Made Fabulous campaign and its autumn 2013 offering is smoother, slicker and cooler than previous installments The ad has a Hollywood feel as scenes play out with the lead characters all decked out in Debenhams designers, which it has put at
As the first law of digitaldynamics states, much of the energy expended within the internet relates to a) porn; b) cats; or c) complaining. The irate customer service tweet or Facebook update is familiar to us all. But while we may be used to people
An ad campaign for Google utilising NFC and QR codes has been rolled out by oOh!media at Sydney Airport. To promote the Google Play store, they placed NFC-enabled billboards in Sydney, Melbourne and Brisbane airports that let travellers select and interact with content, and pay
British department store Selfridges is always at the forefront of the most creative fashion campaigns, so when it came to the launch of its new denim collection, they just knew that they had to do something innovative that had never been done before.
In Brazil, most people only use Hellmann’s mayonnaise for sandwiches. To create more awareness of what people can make with mayonnaise, the food brand installed touchscreen tablet computers on the grocery carts at the largest supermarket chain in São Paulo.
Amazon has introduced a feature on its site to tap into the growing trend of social gifting.
Wine’s reputation as a social drink is being taken literally by Tesco, the U.K.’s biggest supermarket chain, which is launching a “socially created” wine selected and designed by Tesco’s social-media community.
Argos is offering its Twitter followers the chance to shape the lives of the alien stars of its advertising in a new TV campaign that launches today. In the new ad, the alien family will learn they are expecting a new baby and viewers will be
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