In Brazil, most people only use Hellmann’s mayonnaise for sandwiches. To create more awareness of what people can make with mayonnaise, the food brand installed touchscreen tablet computers on the grocery carts at the largest supermarket chain in São Paulo.
Amazon has introduced a feature on its site to tap into the growing trend of social gifting.
Wine’s reputation as a social drink is being taken literally by Tesco, the U.K.’s biggest supermarket chain, which is launching a “socially created” wine selected and designed by Tesco’s social-media community.
Argos is offering its Twitter followers the chance to shape the lives of the alien stars of its advertising in a new TV campaign that launches today. In the new ad, the alien family will learn they are expecting a new baby and viewers will be
Ever wanted to make-out with someone on the internet? Burberry has teamed up with Google on a world-first technology that allows you to pash on in cyberspace. Much like the underlying moral message of 1999 blockbuster Bicentennial Man, Burberry Kisses is all about 'bringing emotion
Designer department store Harvey Nichols likes to push the boundaries when it comes to getting noticed.
Canadian cosmetics brand Bite Beauty lets customers pick, mix and create their own lipstick shades at their SoHo pop-up shop Lipstick Lab. The beauty brand is known for its all natural products. Working off the fact that women can’t help but ‘eat’ whatever lip shade or
Our health has never had more of a premium. We live increasingly busy lives in which we want to experience and achieve more. It is no longer enough for us to live regular healthy lives – we want to thrive.
Kmart’s “Ship My Pants” campaign was a huge viral success, so the retailer’s attempting to capitalize on the buzz with the release of another video ad.
Littlewoods claims to have become the first retailer to monetise Facebook as it debuts a new interactive shopping tool. The online retailer will be the first brand to use SeeItShopIt, a tool developed by digital agency Isobar, to showcase collections of products within a single post. Facebook
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