To mark 150 years of trading, John Lewis is launching a mammoth 90-second television ad. Launched online on May 2nd and during an ad break of Britain’s Got Talent on May 3, it takes a celebratory look at the history of British life, showing how John Lewis remains a constant presence in customers’ lives.

It is set to a cover of The Kinks’ This Time Tomorrow performed by former Supergrass singer Gaz Coombes.