EnglishIKEA is making its move into the mobile shopping game by piloting a new app in Canada that aims to enhance the customer experience. It brings store information right to their fingertips, enabling them to browse IKEA’s range of furnishings and items, check stock availability
Last week sportswear brand New Balance opened a flagship store in Boston with a focus on helping shoppers make decisions about buying shoes. Named ‘the Line Up’ by New Balance, the experience uses embedded RFID tags to trigger content on in-store screens when shoes are
Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it maybe a bit gimmicky but it's also useful. When customers try on apparel at the store, they can utilise the Interactive Mirror
Ikea has successfully indoctrinated the Western world with its version of furniture and Swedish-inspired living, so don’t feign shock that the corporate giant now plans to open its own community outside of London. It is a common practice in Sweden and other non-English speaking European countries
Luxury department store Harrods launched an exclusive collaboration with British designer Paul Smith this week. In an interesting experiment, its 5th floor sports department is hosting his new cycling collection and pop-up concept shop. The installation space features vintage cycle magazines, posters and pictures, and there is
The majority of mobile users compare prices via their devices when in a physical store, a new study UK has revealed. The ‘Going Mobile’ survey, conducted by user experience design agency Foolproof, shows that 58% of smartphone users use it to compare prices, as online and
StudioXAG were recently commissioned to design and produce a concept space inside Selfridges’ London store for the 20th anniversary of Christian Louboutin. They also worked with the designer to create five celebratory window displays for the store’s Oxford Street and Orchard Street facades. Comprised of
Last weekend New York City retailer, Reformation, was custom fitting vintage 501 Levi’s jeans at their Lower East Side boutique, 156 Ludlow Street. For $200 you could get a custom pair of vintage Levis that were put through a special wash aiming to create an even more soft
British Airways are launching an exclusive airline-themed pop-up venue on Shoreditch High Street in London next month to celebrate British talent in the run up to the 2012 Olympic Games.
You’ve seen it with perfumes so why not with liqueur!