IN-STORE – ALL POSTS - Rethink Commerce

Being the competitive bunch they are, Adidas have taken window shopping to the next level. Adidas Neo is an interactive digital window concept that connects to your smartphone allowing you to shop at their store after hours. Simply walk up to the Adidas shop window,

UK Sainsbury’s trial Scan & Go

October 31, 2012

In-store

Last week, Sainsbury’s announced it is piloting Mobile Scan & Go, a scan-and-shop service, in three stores. Shoppers will be able to use their smartphones to scan products in stores, and then pay at self-service tills using cash or credit cards. The test is symptomatic of

High Tea on Oxford Street

June 24, 2012

In-store

Selfridges has opened a mini gold course on its rooftop, that is made out of cake. The 2,500sqft nine hole course designed by food architects Bompas & Parr has been designed to attract shoppers by offering a very memorable experience. The giant cake displays, one

IKEA trial mobile app to enhance in-store experience

May 5, 2012

In-store

IKEA is making its move into the mobile shopping game by piloting a new app in Canada that aims to enhance the customer experience. It brings store information right to their fingertips, enabling them to browse IKEA’s range of furnishings and items, check stock availability

New Balance follows Adidas with in-store RFID based interactivity

April 17, 2012

In-store

Last week sportswear brand New Balance opened a flagship store in Boston with a focus on helping shoppers make decisions about buying shoes. Named ‘the Line Up’ by New Balance, the experience uses embedded RFID tags to trigger content on in-store screens when shoes are

Puma’s Interactive Mirrors – Harajuku

April 16, 2012

In-store

Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it maybe a bit gimmicky but it's also useful. When customers try on apparel at the store, they can utilise the Interactive Mirror

Ikea’s in the hood

April 16, 2012

In-store

Ikea has successfully indoctrinated the Western world with its version of furniture and Swedish-inspired living, so don’t feign shock that the corporate giant now plans to open its own community outside of London. It is a common practice in Sweden and other non-English speaking European countries

Paul Smith collaboration with Harrods

April 13, 2012

In-store

Luxury department store Harrods launched an exclusive collaboration with British designer Paul Smith this week. In an interesting experiment, its 5th floor sports department is hosting his new cycling collection and pop-up concept shop. The installation space features vintage cycle magazines, posters and pictures, and there is

UK Mobile shoppers embrace price comparison in-store

April 5, 2012

In-store

The majority of mobile users compare prices via their devices when in a physical store, a new study UK has revealed. The ‘Going Mobile’ survey, conducted by user experience design agency Foolproof, shows that 58% of smartphone users use it to compare prices, as online and

Louboutin windows at Selfridges

March 27, 2012

In-store

StudioXAG were recently commissioned to design and produce a concept space inside Selfridges’ London store for the 20th anniversary of Christian Louboutin. They also worked with the designer to create five celebratory window displays for the store’s Oxford Street and Orchard Street facades. Comprised of

Adidas puts shopping into window shopping.

UK Sainsbury’s trial Scan & Go

High Tea on Oxford Street

IKEA trial mobile app to enhance in-store experience

New Balance follows Adidas with in-store RFID based interactivity

Puma’s Interactive Mirrors – Harajuku

Ikea’s in the hood

Paul Smith collaboration with Harrods

UK Mobile shoppers embrace price comparison in-store

Louboutin windows at Selfridges

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