EnglishMany talk about it, some execute individual bits of it but could seldom do we see retailers embracing many aspects of modern technology in one store. Tesco is trialling a number of these technologies in it's East London Romford store, including useful executions of QR codes, electronic shelf barkers, inventory
German design agency Korefe has created the first and only cookbook that you can read, cook and eat.
For many online shoppers, Google is the first port of call when thinking about making a purchase. So making potential customers aware of physical stores near to them that carry the items they are searching for could be lucrative.
I can't wait to see how they leverage version 2. We've all seen the scantily clad girls handing out free samples of some random product as we commute to work first thing in the morning. Well rest assured this little puppy shouldn't be the demise of the
Majestic Wine has been one of the UK’s retail success stories of late and its first TV ad campaign launched last week helps to show why.
Well if Coca-Cola can turn Santa red then surely Lady Gaga can take over from him.
In this year’s Christmas display, iconic New York retailer Barney’s has created a Gaga Grotto in their Madison Avenue store. With all the magic and eccentric difference as the Lady herself, this really is a spectacle to be seen.
Ebay is opening a pop-up shop just off Oxford Street in London’s West End in December which will allow customers to shop using their mobile phones.
The pop-up shop on Dean Street will feature pictures of a range of products from various brands, and shoppers will be able to choose the product they want and scan QR codes to buy them.
The QR codes will take them to the eBay site where the transaction can be completed.Shoppers without smartphones will be able to use one of eBay’s own devices so they can still try out the experience.
What a great way to get people interacting with a piece of advertising. This 60 foot video installation challenges passers by to race against Ryan Hall the U.S. marathon runner.
Not exactly a digital story but, hey it’s all marketing.
Remember the spike of outdoor branding we called gorilla marketing around 2000-2003. The biggest single form of gorilla marketing took the form of pavement stencilling. It didn’t take long for Councils around Australia to shut this kind of marketing down on the basis that the inks used either caused damage to the pavement or we’re classed as semi-permanent.
Luxury fashion retailer Net-a-Porter.com made its first move into bricks-and-mortar last night with an augmented reality pop-up window shop.
It opened two stores, one on Mount Street in London and the other on Mercer Street in New York, that allowed customers to scan pictures of products on the wall using their phones, and buy or win the items.
The stores were open for one night as part of Vogue’s Fashion Night Out event. After downloading the Window Shop application, which has augmented reality technology called Aurasma embedded, customers’ mobile phones were able to recognise product images.