EnglishThe U.S Super Bowl is not just a sporting event for serious football fans, but an important annual milestone for the ad industry. On this one day many agencies spend US$4 million to air ads they’ve been working on all year that approximately 111.3 million people
New research shows that 35% of consumers worldwide are considering changing the way they buy products this year. However, just 9% are ready to commit to regularly shopping online. Source: IBM Institute for Business Value Survey of 26,000 consumers worldwide
Tesco have launched a new ad campaign for online shopping that asks customers ‘Have you ever wondered who picks your groceries?”
With shoppable content, spreads that tell a story, and the integration of iTunes apps and music playlists, Crate & Barrel’s newly updated catalogues seem like miniature magazines. The retailer, known for its well-made, quality furniture and décor, seems to be taking a different approach to
A UK strategy consultancy recently published their predictions for retail in 2013, which, whilst UK centric, seemed to ring true in many ways to the Australian market. Here they are: Overall retail spending will only recover very slowly, at best. Consumer confidence will remain fragile, worries about unemployment will
The Millennial generation (those born between the years 1980-1995) is big. In fact, they’re now the largest generation on earth at 1.8 billion globally. But bigger than their size may be their influence over other generations. Indeed, 74% percent of them believe they have a
Online retailer Very is making the most of empty space on the high street to launch digital shopping walls. The etailer unveiled its first digital window as a trial in a UK shopping centre, which, if a success will roll out to other towns and cities
UK supermarket Morrisons unveils its Christmas TV ad for 2012. Christmas as it really is. Mum wrestling with the turkey, the tree that drops its needles the moment you put it up and the interfering mother-in-law!
Frozen food specialist Iceland has unveiled it's celebrity-free Christmas ad campaign inspired by Charlie and the Chocolate Factory.
Macy's is back with "Another Miracle on 34th Street". Their newest Christmas ad features Kris Kringle (aka Santa Claus) back at Macy's to help new store manager Harold during the Christmas rush. Things have changed quite a bit since 1947 when Kris first came to