Christmas is no longer just a time for giving. It’s also a time for adverts, Sales, and increasingly, innovation. Rebecca Thomson charts some of the best ideas to emerge in the past two months Retailers have well and truly leapt on the innovation bandwagon this year.
Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs. The off-licence chain’s ad depicts ‘the Ambassador’ who is obsessed with scotch eggs in a parody of the famous Ferrero Rocher adverts. It will run for
Luxury department store Barneys in New York has collaborated with visual artist Joanie Lemercier and music icon Shawn ‘Jay Z’ Carter to create interactive multimedia Christmas window displays. Barneys has worked with technology supplier Christie to deliver its displays, entitled ‘A New York Holiday’. The Madison Avenue
1. Marks and Spencer - Mad Hatters Tea Party 2. John Lewis - The Bear And The Hare 3. Debenhams - Wishes Made Fabulous 4. Sainsbury's - Christmas In A Day 5. Argos - Aliens 6. Littlewoods - Spread The Cost 7. Matalan - Christmas Shopping That Suits You 8. Tesco -
Mark your calendars, the holiday season is officially under way. In an unprecedented move, Kmart has aired its first holiday ad. The ad was even spotted on the East Coast, where Sept. 9 marked the first day of school for many children. Almost immediately consumers took
Check out IKEA's latest TVC showing the potential of a single chair:
Debenhams has updated its Life Made Fabulous campaign and its autumn 2013 offering is smoother, slicker and cooler than previous installments The ad has a Hollywood feel as scenes play out with the lead characters all decked out in Debenhams designers, which it has put at
As the first law of digitaldynamics states, much of the energy expended within the internet relates to a) porn; b) cats; or c) complaining. The irate customer service tweet or Facebook update is familiar to us all. But while we may be used to people
An ad campaign for Google utilising NFC and QR codes has been rolled out by oOh!media at Sydney Airport. To promote the Google Play store, they placed NFC-enabled billboards in Sydney, Melbourne and Brisbane airports that let travellers select and interact with content, and pay
British department store Selfridges is always at the forefront of the most creative fashion campaigns, so when it came to the launch of its new denim collection, they just knew that they had to do something innovative that had never been done before.
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