EnglishAnybody with an e-mail box this time of year is in the middle of a storm — a 20 percent-off discount lands, only to be topped by another for 30 percent off, then 40 percent, half-price. That’s not to mention the free shipping offers piling up like snowdrifts as we head into the last full weekend of Christmas shopping.
Well now that Christmas is almost upon us, we thought it was a good time to check out all the festive windows from retailers around the world, from big to boutique.
Argos has opened pop up gift shops in London train stations Paddington and Waterloo this week.
The temporary stores, which aim to appeal to time-poor London commuters, offer customers the opportunity to order goods for collection the same day.
The pop up shops, which Argos said are styled as giant gift boxes, offer 75 Christmas gifts. Customers scan a unique QR code relating to a particular product. Their item is then checked and reserved using Argos’ mobile site, meaning they can collect it later that day or at another convenient time from an Argos store of their choice.
Loving Harvey Nichols nod to Christmas this year with their recently launched campaign entitled 'Walk Of Shame'. Created by DDB UK it drops audiences into the embarrassing reality of the morning after the office Christmas party: the dreaded Walk of Shame. The British retailer shows woefully familiar
EBay’s Christmas Boutique pop-up shop opened its doors on London’s Dean Street on December 1st. Lasting only 5 days it is the marketplace’s first physical space in the UK.
We blogged this great concept last week so now here’s the case study.
We love an infographic here at Rhubarb and this new one commissioned by eBay outlines how Aussie shoppers are shopping with their smartphones in the lead up to Christmas. What we found interesting is the fact that 15% of smartphone shoppers are purchasing items from a competitors online platform whilst in a bricks & mortar store. And that 47% of shoppers are negotiating better discounts with retailers by showing lower prices from other stores.
Dixons Retail’s last Star Wars ad marked a change of direction for its Currys and PC World businesses, representing a gradual shift from price- focused, functional advertising to a more creative approach designed to entertain and capture shoppers’ imaginations.
If you’re still procrastinating about getting proper lenses for your eyes, the Specsavers Sauna ad will highlight a potential mishap that could happen if you don’t do something about it.
A new IBM survey of more than 30,000 consumers released today demonstrates that, while shoppers are optimistic about the future, they have developed attitudes during the global recession over the past several years that still dictate their behaviour: They buy what they need, search for items on sale and wait longer to purchase, and they have embraced the use of technology throughout every step of the process.
It’s the best time of the year for retail advertising so we thought we’d show you some of the great commercials just launched for Christmas 2011. Do you have a favourite?