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Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.

With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.

Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.

The retail model of the future?

March 26, 2012

Marketing

Rachel Shechtman is one of the speakers at PSFK’s Conference in New York at the end of the month. Rachel is the founder of Cube Ventures, a retail and marketing consultancy.

Retailers use new reality show to help send marketing message

March 13, 2012

Marketing

In this era of time-shifted television viewing and fast-forwarding of commercials, how do you get the audience to stop and hear your marketing message? Be a part of the show.

Elle Macpherson, left, Ross Bennett and Sarah Parrott in the premiere of “Fashion Star.” (Tyler Golden / NBC / July 13, 2011)

Topshop Spring/Summer

February 6, 2012

Marketing

You’ve got to hand it to TopShop when it comes to VM and store display. They always create an awe inspiring display that’s in tune with the season. The Spring/Summer display last year did not disappoint with vibrant colours depicting the new season’s range and block colour trend.

Why Best Buy in the US became the Christmas Grinch

January 2, 2012

Marketing

When big retailers get it wrong there's often no running from the online consequences. Best Buy was considered by many technology retailers to be revolutionary with how they combined simple social media channels with the passion and knowledge of their employees to create a tool that

The Thrill Of The Hunt

December 20, 2011

Marketing

Anybody with an e-mail box this time of year is in the middle of a storm — a 20 percent-off discount lands, only to be topped by another for 30 percent off, then 40 percent, half-price. That’s not to mention the free shipping offers piling up like snowdrifts as we head into the last full weekend of Christmas shopping.

2011 Christmas window round-up

December 20, 2011

Marketing

Well now that Christmas is almost upon us, we thought it was a good time to check out all the festive windows from retailers around the world, from big to boutique.

Argos Christmas pop up shop

December 20, 2011

Marketing

Argos has opened pop up gift shops in London train stations Paddington and Waterloo this week.

The temporary stores, which aim to appeal to time-poor London commuters, offer customers the opportunity to order goods for collection the same day.

The pop up shops, which Argos said are styled as giant gift boxes, offer 75 Christmas gifts. Customers scan a unique QR code relating to a particular product. Their item is then checked and reserved using Argos’ mobile site, meaning they can collect it later that day or at another convenient time from an Argos store of their choice.

Harvey Nics – Walk of shame

December 6, 2011

Marketing

Loving Harvey Nichols nod to Christmas this year with their recently launched campaign entitled 'Walk Of Shame'. Created by DDB UK it drops audiences into the embarrassing reality of the morning after the office Christmas party: the dreaded Walk of Shame. The British retailer shows woefully familiar

5 lessons smart retailers can learn from Sportsgirl

The retail model of the future?

Retailers use new reality show to help send marketing message

Topshop Spring/Summer

Why Best Buy in the US became the Christmas Grinch

The Thrill Of The Hunt

2011 Christmas window round-up

Argos Christmas pop up shop

Harvey Nics – Walk of shame

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