EnglishForever21 Times Square Billboard from space150 on Vimeo. When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square
New Balance have launched a permanent retail installation at it’s Experience Store in Boston, near to the finish line of the Boston Marathon (which took place yesterday). The digital board enhances the brand’s support of the local running community and can be viewed by people who pass
From social platforms to brand advocacy Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will need to know how to harness its users’ creative urges. The next big thing in social networking seems to crop up with
Hamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”. A £4m refurbishment, the first in 10 years, will be completed by June. The makeover of the landmark store and its products will “transform” it
A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee. The campaign, named, Flavour Radio releases coffee aroma via sound recognition technology. Each time the Dunkin’ Donuts radio ad was played a light coffee aroma was
The online giant is working with technology provider Aurasma to create an interactive edition of New Things, its bi-monthly magazine. Littlewoods customers with an Aurasma-enabled phone or tablet will be able to view extra content when their devices are pointed at the magazines. Content includes a
IKEA UK launched new Facebook campaign to drive its social media presence with a viral photo contest. While promoting its wide selection of bedding and mattresses, IKEA urges its loyal followers to snap photos of people napping, or as IKEA puts it: “sleeping like a princess.” After
Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.
With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.
Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.
Rachel Shechtman is one of the speakers at PSFK’s Conference in New York at the end of the month. Rachel is the founder of Cube Ventures, a retail and marketing consultancy.
In this era of time-shifted television viewing and fast-forwarding of commercials, how do you get the audience to stop and hear your marketing message? Be a part of the show.
Elle Macpherson, left, Ross Bennett and Sarah Parrott in the premiere of “Fashion Star.” (Tyler Golden / NBC / July 13, 2011)