Optimistic shoppers drive smarter retailing
A new IBM survey of more than 30,000 consumers released today demonstrates that, while shoppers are optimistic about the future, they have developed attitudes during the global recession over the past several years that still dictate their behaviour: They buy what they need, search for items on sale and wait longer to purchase, and they have embraced the use of technology throughout every step of the process.
A new IBM survey of more than 30,000 consumers released today demonstrates that, while shoppers are optimistic about the future, they have developed attitudes during the global recession over the past several years that still dictate their behaviour: They buy what they need, search for items on sale and wait longer to purchase, and they have embraced the use of technology throughout every step of the process.