MARKETING – All Posts - Rethink Commerce

Instead of adding another “happy birthday!” comment to your friends’ Facebook walls, a startup called Wrapp wants you to post a free gift certificate for stores such as Gap, Sephora or H&M — as long as your friend meets the brand’s target demographic. Brands offer gift

Adidas embraces creativity in it’s Spring 2012 branding campaign

April 19, 2012

Marketing

Often lost in the montage of mainstream trends are hidden gems waiting for the right moment to shine. Finally, that moment is now here in the form of adidas Originals White Space Project. Both a Spring 2012 marketing campaign and platform for self expression, adidas Originals asked

Super-Marketing. It’s a science.

April 19, 2012

Marketing

What's in a brand name? Well, it turns out, a lot. Did you know that people rate the identical beverage as tastier when it's in a "Coke" can than in a "Pepsi" can? This, and other juicy "behind the scenes" tidbits of information, are being

Interactive billboard from Forever 21 NYC

April 18, 2012

Marketing

Forever21 Times Square Billboard from space150 on Vimeo. When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square

New Balance digitally embraces the running community

April 18, 2012

Marketing

New Balance have launched a permanent retail installation at it’s Experience Store in Boston, near to the finish line of the Boston Marathon (which took place yesterday). The digital board enhances the brand’s support of the local running community and can be viewed by people who pass

Is Hamley’s the best toy shop in the world?

April 12, 2012

Marketing

Hamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”. A £4m refurbishment, the first in 10 years, will be completed by June. The makeover of the landmark store and its products will “transform” it

Dunkin’ Donuts Interactive Bus Ad

April 12, 2012

Marketing

A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee. The campaign, named, Flavour Radio releases coffee aroma via sound recognition technology. Each time the Dunkin’ Donuts radio ad was played a light coffee aroma was

Littlewoods to launch Augmented Reality in magazines

April 10, 2012

Marketing

The online giant is working with technology provider Aurasma to create an interactive edition of New Things, its bi-monthly magazine. Littlewoods customers with an Aurasma-enabled phone or tablet will be able to view extra content when their devices are pointed at the magazines. Content includes a

Gap, H&M & Sephora allow you to ‘post’ gift vouchers

Adidas embraces creativity in it’s Spring 2012 branding campaign

Super-Marketing. It’s a science.

Interactive billboard from Forever 21 NYC

New Balance digitally embraces the running community

Is Hamley’s the best toy shop in the world?

Dunkin’ Donuts Interactive Bus Ad

Littlewoods to launch Augmented Reality in magazines

Walmart’s Livestream Interactive Experience Based on Netflix Kids Show

Livestreaming Takes Off in Grocery Retail

Madewell and ThredUp Open A Circular Store Pop Up in Manhatten

Bloomie’s Agile Small Format May Well Be The Future Of The Department Store

How REI Creates a Customer Ecosystem

Nike Concept Store Shanghai

Argos UK launches innovative Gift Finder app

Iceland reveals ‘Pure Imagination’ campaign

The Rise of Curation in Menswear

Pay With A Social Comment

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