EnglishHamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”. A £4m refurbishment, the first in 10 years, will be completed by June. The makeover of the landmark store and its products will “transform” it
A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee. The campaign, named, Flavour Radio releases coffee aroma via sound recognition technology. Each time the Dunkin’ Donuts radio ad was played a light coffee aroma was
The online giant is working with technology provider Aurasma to create an interactive edition of New Things, its bi-monthly magazine. Littlewoods customers with an Aurasma-enabled phone or tablet will be able to view extra content when their devices are pointed at the magazines. Content includes a
IKEA UK launched new Facebook campaign to drive its social media presence with a viral photo contest. While promoting its wide selection of bedding and mattresses, IKEA urges its loyal followers to snap photos of people napping, or as IKEA puts it: “sleeping like a princess.” After
Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.
With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.
Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.
Rachel Shechtman is one of the speakers at PSFK’s Conference in New York at the end of the month. Rachel is the founder of Cube Ventures, a retail and marketing consultancy.
In this era of time-shifted television viewing and fast-forwarding of commercials, how do you get the audience to stop and hear your marketing message? Be a part of the show.
Elle Macpherson, left, Ross Bennett and Sarah Parrott in the premiere of “Fashion Star.” (Tyler Golden / NBC / July 13, 2011)
You’ve got to hand it to TopShop when it comes to VM and store display. They always create an awe inspiring display that’s in tune with the season. The Spring/Summer display last year did not disappoint with vibrant colours depicting the new season’s range and block colour trend.
For small retailers with a limited marketing budget raising brand awareness can be hard.
Social media can help, but what really works is creating brand advocates. By giving customers a compelling reason to talk about you on Twitter you can start conversations and increase exposure.
When big retailers get it wrong there's often no running from the online consequences. Best Buy was considered by many technology retailers to be revolutionary with how they combined simple social media channels with the passion and knowledge of their employees to create a tool that