The BITE LIP LAB in New York’s SoHo, embraces co-creation to deliver each customer with their own signature lipstick. The highly interactive service sees staff demonstrating the seven-minute manufacturing process following a one-on-one consultation. When customers have chosen their perfect shade, bullets of lipstick are melted
It’s New York Fashion Week again and this time around forward-thinking retailer Opening Ceremony has launched a mega pop-up shop with surprises in store. The SuperPier at Hudson River Park will feature a week’s worth of shopping and events, selected by OC and sponsored by Motorola.
We’ve seen many branded vending machine executions in the past two years that ask passersby to trade Facebook likes for Pepsi, yawn for a cup of coffee, or even take a three-minute break for beer but this new one from Milka, a Swiss-based chocolate company
As the country that claims it invented french fries, or frites, Belgium is now trying to invent another frying first, a coin-operated dispenser that produces freshly cooked french fries using beef fat. Even though other countries are already serving fries via vending machines, Belgium is convinced
STORY is a 2000 square foot concept store located in Manhattan’s retail corridor of 10th avenue. They’re currently running a Gillette-sponsored shave using the Fusion ProGlide SilverTouch Razor. The store has the point of view of a magazine, changes like a gallery and sells things like
BKWLD‘s digital experts worked with creative agency Hoffman Lewis to develop an integrated campaign for McDonald’s. Their goal was to increase brand favorability and more specifically, breakfast sales in the St. Louis market. Ads were produced featuring a pop-up menu and call box on the pavement that speaks “Good morning!” to people walking past it. If they placed an order, it was delivered to them by a man on a scooter.
Bloomingdale’s 59th Street store will host the “Artisan Corner” special retail event from June 6 to 9, offering an up-close and personal look at the level of craftsmanship that goes into all of Gucci’s leather goods.
eBay has pledged to blur the line between online and in-store shopping, and a new experiment in New York City offers shoppers a glimpse at what happens when those two worlds collide.
The Mark Hotel is a prestigious hotel located in the Upper East Side in NYC. The hotel has been visited by celebrities including Russell Crowe, Marc Jacobs and Anna Wintour. Recently, the hotel went into an exclusive partnership with Bergdorf Goodman that will allow its
UK grocery chain Waitrose is hoping to enhance the customers experience by investing in a multi-million pound program, which includes the introduction of a concierge-style welcome desk in stores. A range of personalized services will be offered there, including online ordering, gift wrapping and dry
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