BKWLD‘s digital experts worked with creative agency Hoffman Lewis to develop an integrated campaign for McDonald’s. Their goal was to increase brand favorability and more specifically, breakfast sales in the St. Louis market. Ads were produced featuring a pop-up menu and call box on the pavement that speaks “Good morning!” to people walking past it. If they placed an order, it was delivered to them by a man on a scooter.
Bloomingdale’s 59th Street store will host the “Artisan Corner” special retail event from June 6 to 9, offering an up-close and personal look at the level of craftsmanship that goes into all of Gucci’s leather goods.
eBay has pledged to blur the line between online and in-store shopping, and a new experiment in New York City offers shoppers a glimpse at what happens when those two worlds collide.
The Mark Hotel is a prestigious hotel located in the Upper East Side in NYC. The hotel has been visited by celebrities including Russell Crowe, Marc Jacobs and Anna Wintour. Recently, the hotel went into an exclusive partnership with Bergdorf Goodman that will allow its
UK grocery chain Waitrose is hoping to enhance the customers experience by investing in a multi-million pound program, which includes the introduction of a concierge-style welcome desk in stores. A range of personalized services will be offered there, including online ordering, gift wrapping and dry
As mobile registers become more and more the norm it comes as no surprise that innovative means of payment will start popping up in retail stores. Take the Square Stand for example, stylish and clutter-free new hardware for businesses that acts as an alternative to traditional
In an extension to its highly successful Tracker App, Domino's Live is being trialled in Salt Lake City, Utah that shows live video of customer's pizzas being made. With the philosophy that "when you make you great food, you have nothing to hide" this initiative shows true transparency
Hointer is a new 'microwarehouse' concept store at the Stanford Shopping Center, Palo Alto that's controlled entirely by customers’ mobile phones. Created for the time-poor male who likes to shop for clothing (specifically jeans) quickly and efficiently it combines innovative in-store mobile applications and POS technology with traditional shopping. Hointer
Following Selfridges theme of old school cocktail bars, Harrods has just unveiled its Gatsby inspired pop-up cocktail bar. Taking inspiration from Baz Lurhmann’s adaption of the classic novel The Great Gatsby Harrods will be opening a 1920s jazz-themed cocktail bar to celebrate the release of movie. Art-deco
Selfridges is to open a drive-thru click-and-collect service at its London flagship as it gears up to launch overseas delivery. The retailer will convert forecourt space off the side of its Oxford Street store so that customers can collect products ordered online without having to leave
English