Shopping is taking a futuristic turn with augmented reality (AR) shopping. Osterhout Design Group (ODG) has collaborated with Mastercard and Qualcomm to introduce a revolutionary way for shoppers to navigate their shopping experience, whether from the comfort of home or in-store, eliminating the need to
Traditional pop-up store events appear to have met their match. The evidence is showing that by replacing these events with En Route engagements, which is essentially bringing the products into the consumers’ everyday lives, companies are better able to meet the needs of customers. The limitation of pop-ups as we
Loyalty schemes for retail customers have been around for a long time--but the latest, from Finland's pet speciality retailer Musti Group, offers something rather different. Musti, and agency TBWA/Helsinki, are claiming to have invented the "very first customer loyalty program for dogs." "Biscuit" is a "smart"
In its continuous pursuit of establishing tangible touchpoints, Amazon, the leading online mega-retailer, is set to inaugurate a captivating pop-up bar in Tokyo, Japan. This strategic move underscores Amazon's ongoing foray into the realm of brick-and-mortar establishments. Notably, Amazon has successfully introduced bookstores and, more
ALDI and Instacart have teamed up to create a grocery delivery service to rival AmazonFresh in select cities ALDI, a German discount supermarket chain, has partnered with Instacart, a same-day grocery delivery service, to test a pilot grocery delivery service in select cities in the United States. Customers
Toronto-based company Handled has created a full-service app to connect with retail experts who handle clothing and gift shopping needs. Now there’s an app to access personal shoppers. Founded by Shira Yoskovitc in Toronto, Handled Concierge Services has created a personalised approach to shopping, powered by technology.
As malls across the country succumb to declining foot traffic and the lure of online shopping, a development in Los Angeles’s artsy Culver City neighborhood is proving that it’s still possible to draw customers in person—if you design the right experience. Called Platform, the year-and-a-half-old
Hello readers. I've been fortunate enough to become a finalist in the B&T Women in Media Awards in the Creative category, but I need your vote for the 'people's choice' award. So if you find value in my blog, or use it as a reference point for
As Australia's largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique - taste. BWM Dentsu designed, created and built The Tailor Made Store. An intelligent kinetic structure which adapted and transformed to suit each and every individual. Chadstone
Along the cobblestone streets of SoHo, Chanel handbags and Arc’teryx jackets are displayed in shops like museum pieces, harking back to the height of the neighborhood’s trendiness. But rents there are softening, and the number of vacant storefronts is rising. Today, some of the most sought-after
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