Asos boss Nick Robertson was boasting about its latest innovations yesterday as he unveiled a 19% jump in pre-tax profit. Personal stylists, Buy the Look capabilities - which encourages shoppers to buy a whole outfit - and Asos Fit, its virtual changing room, were just some
A new social commerce tool called Stipple Shopping lets sellers make sales through picture sharing on networks like Facebook and Twitter. When brands debut new products, they can share a photo of it on social media and consumers looking at the post can make an
Startup e-commerce technology company BevyUp is out to make online shopping a social and collaborative experience for customers. The company helps online retailers turn their websites into social platforms where customers can invite friends to tag along while they shop in their online stores. Online shopping
Shopper Tracking is nothing new but it is certainly becoming more advanced. New 'Smart Mannequins' are being created in Italy to track customer behaviour both in store and at Window displays. Using already-existing mannequins that have cameras in place of vacant eyes, retailers can watch shoppers
Taiwanese company Vismile has created a virtual dressing room that lets people see what different outfits will look like without having to actually try them on. ‘Nuevo’ aims to take the hassle out of trying on new clothes, using motion sensors and cameras. I used a
Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime Likes a clothing item online at C&A Brasil's site, that thumbs-up is tallied on a screen embedded in clothes hangers on
In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease and convenience of online shopping. The use of interactive digital displays are helping to provide customers with an immersive experience that
InStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los Angeles. The interactive displays invited shoppers to create their very own custom Style Statement on a larger-than-life scale. Via multi-touch interaction, participants flipped through a virtual look
Last week Mattel unveiled the Barbie Digital Makeover Mirror at the International Toy Fair. The brand's latest innovation pairs an iPad with a vanity mirror for augmented reality play. Girls can try on different shades of lipstick, eye shadow and glitter without making a mess. The mirror
At RandC we're loving this beautiful installation by BMW that transformed cars travelling along 6th Avenue in Manhattan into futuristic BMW i3s and i8s. A smart execution that shows the future of interactive windows. This type of technology has huge potential for a range of retail
English