EnglishIKEA is making its move into the mobile shopping game by piloting a new app in Canada that aims to enhance the customer experience. It brings store information right to their fingertips, enabling them to browse IKEA’s range of furnishings and items, check stock availability
Instead of adding another “happy birthday!” comment to your friends’ Facebook walls, a startup called Wrapp wants you to post a free gift certificate for stores such as Gap, Sephora or H&M — as long as your friend meets the brand’s target demographic. Brands offer gift
Many talk about it, some execute individual bits of it but could seldom do we see retailers embracing many aspects of modern technology in one store. Tesco is trialling a number of these technologies in it's East London Romford store, including useful executions of QR codes, electronic shelf barkers, inventory
The majority of mobile users compare prices via their devices when in a physical store, a new study UK has revealed. The ‘Going Mobile’ survey, conducted by user experience design agency Foolproof, shows that 58% of smartphone users use it to compare prices, as online and
Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.
With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.
Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.
New NFC-powered ViVOtouch mobile marketing software enables merchants to deliver personalised and enhanced shopping experiences from the moment shoppers enter their store and throughout the shopping experience.
New data from eBay suggests that over 1.3 million Australians have adopted m-commerce and are shopping using their smart-phone.
Argos has opened pop up gift shops in London train stations Paddington and Waterloo this week.
The temporary stores, which aim to appeal to time-poor London commuters, offer customers the opportunity to order goods for collection the same day.
The pop up shops, which Argos said are styled as giant gift boxes, offer 75 Christmas gifts. Customers scan a unique QR code relating to a particular product. Their item is then checked and reserved using Argos’ mobile site, meaning they can collect it later that day or at another convenient time from an Argos store of their choice.
A new IBM survey of more than 30,000 consumers released today demonstrates that, while shoppers are optimistic about the future, they have developed attitudes during the global recession over the past several years that still dictate their behaviour: They buy what they need, search for items on sale and wait longer to purchase, and they have embraced the use of technology throughout every step of the process.