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I came across an article from the UK some time ago that now, being a mum resonates quite profoundly. It was titled '12 ways for retailers to appeal to mums' and there are some solid lessons in here that all Australian retailers could learn from. Why
All you need is a short memory to be one of the greatest basketball players of all time claims the new Foot Locker advert. Sports stars’ talent usually does not extend to acting, as proved by the wooden performances of David Beckham and Lewis Hamilton in
Selfridges has opened its Christmas store - with only 142 shopping days left to buy all the celebration's essentials. The department store claims to be the first in the world to launch its Christmas shop, with the North Pole-themed space set to welcome shoppers dressed for
To mark 150 years of trading, John Lewis is launching a mammoth 90-second television ad. Launched online on May 2nd and during an ad break of Britain’s Got Talent on May 3, it takes a celebratory look at the history of British life, showing how John
The campaign will form Selfridges’ biggest marketing investment of the year and will encompass digital and outdoor media, as well as in-store events and activities. As part of the project, Selfridges will hold a programme of debates and talks about beauty. These debates will be hosted
Prior to Christmas last year, Topshop was one of the first retailers to partner with Pinterest to create a campaign that centred around customers creating and submitting inspirational boards for the Holiday season. Whether that were decorations, a dream dress, their ultimate festive tree, or even a few Topshop products. Entitled
Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking lunch, a woman tells her other half that she’s thinking of leaving him for someone else. Rather than being shocked by
In the UK, Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts. Last weekend the retailer targeted stores including Liberty in London with slogans such as ‘A bunch of roses belongs in the eighties’ and
Christmas is a very romantic time of year – and not just for people who have had one too many at their office parties! To remind us all, Ted Baker has fixed ‘Merry Kissmas’ digital mistletoe to the tops of its London, New York and Tokyo
On a very simple level we all need to understand why people use YouTube, what they view and why they share. Fundamentally, it’s not what a piece of film says about a brand that makes people share it. It’s what it says about the consumer as