Argos has unveiled an online game to help shoppers buy the right Christmas presents that takes inspiration from online dating app Tinder. The Christmas Gift Finder allows users to swipe products one way to save them in a list or swipe them in the other direction to discard
Possibly my favourite category of Christmas commercials, and this year sees, in my opinion, 2014's winner. Yes, I said it, there's a better ad than John Lewis. Enjoy! Sainsbury's UK - Christmas is for sharing Built on a beautiful insight steeped in history Sainsbury's have touched the
Burberry UK - From London with Love Burberry's short film Christmas commercial takes us on a “magical gifting journey” travelling through a world of “Britishness, heritage, music and weather”. 12 year old Romeo Beckham, who stars in the ad, was reportedly paid $84,000 for his days work. Boots UK - ‘Because
Today sees the release of John Lewis's ever-favourite Christmas commercial and with less than 50 days until the big day, these much anticipated retail ads have already started to appear on our screens. So let's look at a round up of the best ones so far: John Lewis UK
EBay has launched its first global campaign and has revamped its homepage. "Shop the world" launched Oct. 13 and coincides with the debut of a sleeker, carefully edited homepage. The 19-year-old company's homepage has long been a search-driven affair, though the company last year debuted Collections, enabling
Last week in The Sun, Lidl published a lovely tongue-in-cheek ad taking a swipe at rival Morrisons’ new price match scheme. The ad lists steps including registering the card on the Morrisons website when shoppers must then “Tell them how many people live in your
I came across an article from the UK some time ago that now, being a mum resonates quite profoundly. It was titled '12 ways for retailers to appeal to mums' and there are some solid lessons in here that all Australian retailers could learn from. Why
All you need is a short memory to be one of the greatest basketball players of all time claims the new Foot Locker advert. Sports stars’ talent usually does not extend to acting, as proved by the wooden performances of David Beckham and Lewis Hamilton in
Selfridges has opened its Christmas store - with only 142 shopping days left to buy all the celebration's essentials. The department store claims to be the first in the world to launch its Christmas shop, with the North Pole-themed space set to welcome shoppers dressed for
To mark 150 years of trading, John Lewis is launching a mammoth 90-second television ad. Launched online on May 2nd and during an ad break of Britain’s Got Talent on May 3, it takes a celebratory look at the history of British life, showing how John
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