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Selfridges thumb 1What can the shop that has everything offer to customers this season but The Museum of Everything.

 

Selfridges Oxford Street kicks off a two-month exhibition created by The Museum of Everything in its Ultralounge in the store’s basement tomorrow. To mark the occasion it has cleared all of its Oxford Street windows of stock, replacing this with enlarged images and cutouts taken from the show. This is the first time that the department store has chosen not to show any product in its Oxford Street windows and was the subject of considerable debate, according to a spokeswoman.

Bodum thumbThe new concept store is located on the high profile Avenue de Opera and will provide customers with the opportunity to test kitchen equipment inside the store. Experience and involvement were the key concept of the new store, says the kitchenware brand.
“Handling and using the kitchenware is very different from just looking at it in its box. Just as when you buy a new shirt. You want to be certain that the shirt looks good and that it fits you,” said Jorgen Bodum, CEO of Bodum.