English
Ocado’s virtual shopping wall opens for business
The integrated window display at London’s One New Change shopping centre was erected overnight and allows shoppers to purchase groceries on their mobile phones, then have them delivered to their door.
The move gives Ocado its first physical presence on the high street.
The shopping wall mirrors an experiment by Tesco earlier this year in South Korea. Tesco circulated footage of how a shopping wall would work in a subway, prompting consumer excitement.
The integrated window display at London’s One New Change shopping centre was erected overnight and allows shoppers to purchase groceries on their mobile phones, then have them delivered to their door.
The move gives Ocado its first physical presence on the high street.
The shopping wall mirrors an experiment by Tesco earlier this year in South Korea. Tesco circulated footage of how a shopping wall would work in a subway, prompting consumer excitement.
