EnglishTesco, the UK's largest retailer, has launched virtual window shopping for its F&F range at three of its stores in London. By teaming up with technology firm Aurasma, Tesco will display posters of F&F clothing in the windows of Covent Garden, Dean Street and Tooley Street flagship
Facebook is constantly absorbing our real-life data that we contribute to the social network, but one Brazilian clothing store is taking Facebook’s data and throwing it back into the physical world. The store, C&A, is putting ” real-time Likes” counters on its hangers in retail locations
Forgot your card? No need to worry as LAKS has launched a range of hi-tech watches that can be used to pay for small purchases. The ‘watch2pay’ gadgets work very much like Quick Tap technology, a system launched earlier this year that allows payments using mobile
It certainly gives a new meaning to the phrase ‘window shopping,’ Bloomingdale’s has replaced its traditional window displays with interactive sunglasses shops. Now, instead of merely looking at sunglasses in a window, passerbys can virtually try them on. The Lexington Avenue, NYC Bloomingdale’s features six interactive
Online retail startup Ditto has developed a 3D virtual fitting room to help you find the perfect pair of glasses to suit your face. The app uses your webcam to take a series of short videos of your face turning from side to side. It then
Parisian retail is increasingly adding a digital element to visual merchandising. Along the Champs-Élysées stores are showing just how they are staying relevant to today's digital consumer by creating engaging interiors using movement and interactivity. Whether it’s the show-off Citroën showroom where you can insert yourself, instead
We recently reported on an innovation from Touchcode which uses invisible scannable tags in place of printed QR codes. Now Toshiba Tec has created the Object Recognition Scanner, which reads items without the use of barcodes. According to the Japanese company, barcodes can sometimes fail to register with scanners
Danish chocolate brand Anthon Berg opened a pop-up chocolate shop for one day only, where people had to pay with the promise of a good deed instead of cash or a credit card. To inspire people to see the positive effects of being generous, “The Generous Store”
Pull & Bear, the Inditex young fashion fascia, reopened on Oxford Street London this week following a 6-week refit.
New NFC-powered ViVOtouch mobile marketing software enables merchants to deliver personalised and enhanced shopping experiences from the moment shoppers enter their store and throughout the shopping experience.