The new Live in Levi’s campaign uses a shoppable video to show the many ways people across the globe wear the denim giant. “Nearly everyone in the modern world owns, or has owned, a pair of Levi’s jeans,” says Stephen Clements, executive creative director at AKQA. This
Tablets are blending the best of digital and real worlds in retail, ensuring customers are satisfied in line with their evolving expectations. Portability, versatility and increasing computer performance of tablets are bringing completely new experiences, changing how we enjoy entertainment, shop, gather information, communicate and blend
In Vogue's latest push to embrace the digital age, the fashion bible has broken ahead of the pack as the first print magazine to make its Instagram feed shoppable. It's doing so through LiketoKnow:It, an offshoot of the affiliate sales platform RewardStyle. With LiketoKnow:It, if you "like" an Instagram
Amazon has joined forces with Twitter to let the consumers tweet products they like directly into their shopping baskets at the etailer. Through the tie-up, shoppers on Twitter who see a tweet with an Amazon product link will be able to drop it into their basket at the
Since Tinder’s launch last October, a number of apps have begun to copy their swiping interface, so much so that other dating service companies have made arrangements to use the same technology. Moving your finger effortlessly across the screen to endorse or denounce a person,
It’s still very early days for mobile payments, with the vast majority of consumers still not convinced that it really is a lot easier to pay for things using their phones instead of pulling out a payment card or even cash. But companies like PayPal continue to
Next is launching a spin-off website called Label which stocks branded fashion including Warehouse, Oasis, Nike and Superdry. Label, which will use the URL www.thelabel.co.uk, launches on Thursday and will stock brands featured on Next Directory but will carry a clean, fresh and editorial style. Supermodel Jourdan Dunn
Fashion retailer Topshop will give its customers the chance to sit on the front row at London Fashion Week in a virtual reality experience. The Topshop Unique show, part of London Fashion Week, will be live streamed from the Turbine Hall at the Tate Modern into a virtual
Google Glass is one of those technologies liable to instil a sense of fear into the hearts of retailers. It’s another potentially game-changing gadget hovering ominously on the horizon, which no one really knows much about just yet - if it catches on, it could
Topshop have partnered with social media platform, Chirp, for its spring show enabling the retailer to engage with customers through the Chirp app, which allows customers to unlock exclusive content throughout the day. The brand will work with developers to send users an image that, when
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