In Vogue‘s latest push to embrace the digital age, the fashion bible has broken ahead of the pack as the first print magazine to make its Instagram feed shoppable. It’s doing so through LiketoKnow:It, an offshoot of the affiliate sales platform RewardStyle.

With LiketoKnow:It, if you “like” an Instagram with an LTK link in the caption, you will be sent an email that directs you to a point of sale for the item in the Instagram. If you buy that item,Vogue receives a commission.

Through RewardStyle, which sends users a commission when someone purchases something they link to, Vogue has been monetizing on the products it links to on its website for quite some time now. But given that Instagram is only growing in popularity, the photo-sharing platform might turn out to be a particularly good revenue stream for the magazine.