The campaign will form Selfridges’ biggest marketing investment of the year and will encompass digital and outdoor media, as well as in-store events and

Prior to Christmas last year, Topshop was one of the first retailers to partner with Pinterest to create a campaign that centred around customers creating and submitting inspirational

Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking

In the UK, Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic

  Christmas is a very romantic time of year – and not just for people who have had one too many at their office parties! To

On a very simple level we all need to understand why people use YouTube, what they view and why they share. Fundamentally, it’s not what

Christmas is no longer just a time for giving. It’s also a time for adverts, Sales, and increasingly, innovation. Rebecca Thomson charts some of

Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs. The off-licence chain’s ad