STORY is a 2000 square foot concept store located in Manhattan’s retail corridor of 10th avenue. They’re currently running a Gillette-sponsored shave using the
BKWLD‘s digital experts worked with creative agency Hoffman Lewis to develop an integrated campaign for McDonald’s. Their goal was to increase brand favorability and more specifically, breakfast sales in the St. Louis market. Ads were produced featuring a pop-up menu and call box on the pavement that speaks “Good morning!” to people walking past it. If they placed an order, it was delivered to them by a man on a scooter.
Bloomingdale’s 59th Street store will host the “Artisan Corner” special retail event from June 6 to 9, offering an up-close and personal look at the level of craftsmanship that goes into all of Gucci’s leather goods.
eBay has pledged to blur the line between online and in-store shopping, and a new experiment in New York City offers shoppers a glimpse at what happens when those two worlds collide.
UK grocery chain Waitrose is hoping to enhance the customers experience by investing in a multi-million pound program, which includes the introduction of a