Creating an experience is no longer left to the big flagship stores. Eateries all over the world are starting to provide more than simply a meal. This cafe in Williamsburg, St Balmain in Brooklyn, NYC really puts the cherry on cake, or the filling in the errr doughnut.

They’ve come up with the latest in baked-good novelty: fill-your-own doughnuts, using a syringe. The $5 sugarcoated rounds come with an injector filled with vanilla crème, strawberry jam or chocolate so you can channel your inner pastry chef—or doctor, if that’s your thing—and cram your favourite filling into the treat.

The DIY sweets are a new addition to St. Balmain’s offerings, as is a full brunch menu that includes avocado toast and meatball subs.