EnglishThese new interactive tables are being trialled in the US as part of retail display project. When shoppers place their hands under the light or move products from an interactive table they are given a set of options including reviews, product details and sizes. As much as
What's in a brand name? Well, it turns out, a lot. Did you know that people rate the identical beverage as tastier when it's in a "Coke" can than in a "Pepsi" can? This, and other juicy "behind the scenes" tidbits of information, are being
Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it maybe a bit gimmicky but it's also useful. When customers try on apparel at the store, they can utilise the Interactive Mirror
From social platforms to brand advocacy Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will need to know how to harness its users’ creative urges. The next big thing in social networking seems to crop up with
Hamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”. A £4m refurbishment, the first in 10 years, will be completed by June. The makeover of the landmark store and its products will “transform” it
The majority of mobile users compare prices via their devices when in a physical store, a new study UK has revealed. The ‘Going Mobile’ survey, conducted by user experience design agency Foolproof, shows that 58% of smartphone users use it to compare prices, as online and
Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.
With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.
Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.
New NFC-powered ViVOtouch mobile marketing software enables merchants to deliver personalised and enhanced shopping experiences from the moment shoppers enter their store and throughout the shopping experience.
New data from eBay suggests that over 1.3 million Australians have adopted m-commerce and are shopping using their smart-phone.
We love an infographic here at Rhubarb and this new one commissioned by eBay outlines how Aussie shoppers are shopping with their smartphones in the lead up to Christmas. What we found interesting is the fact that 15% of smartphone shoppers are purchasing items from a competitors online platform whilst in a bricks & mortar store. And that 47% of shoppers are negotiating better discounts with retailers by showing lower prices from other stores.