EnglishLevi's have partnered with TBWA to increase exposure to their brand and appeal to Hong Kong youth culture creating ‘Levis Summer Hotline,’ a seemingly innocent bright red telephone booth placed in malls and shopping centers across Hong Kong. Two popular radio hosts connected with booths via
Following it's interactive wall in South Korea last year, UK supermarket Tesco has set the bar high in online grocery innovation with a new interactive virtual shopping wall at Gatwick Airport. The grocer has kicked off a two-week trial of 10 interactive shopping screens designed to
Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad is embedded with a QR code, which readers can scan and receive information on their mobile phones to where the nearest
German shoe retailer Goertz installed virtual stores in public places like train stations to bridge the physical/digital gap and reach more consumers. Using Microsoft Kinect and a giant screen, people were able to ‘try on’ their collection with augmented reality. Consumers could see what 3D
British design students have created a digital display system for train cars to give riders a view of the outside world they’re passing. The 'Canopy' concept uses flexible electrophoretic (“e-paper”) display panels that would attach to the roof of a train car. The panels would show
These new interactive tables are being trialled in the US as part of retail display project. When shoppers place their hands under the light or move products from an interactive table they are given a set of options including reviews, product details and sizes. As much as
Forever21 Times Square Billboard from space150 on Vimeo. When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square
New Balance have launched a permanent retail installation at it’s Experience Store in Boston, near to the finish line of the Boston Marathon (which took place yesterday). The digital board enhances the brand’s support of the local running community and can be viewed by people who pass
Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it maybe a bit gimmicky but it's also useful. When customers try on apparel at the store, they can utilise the Interactive Mirror
Parisian retail is increasingly adding a digital element to visual merchandising. Along the Champs-Élysées stores are showing just how they are staying relevant to today's digital consumer by creating engaging interiors using movement and interactivity. Whether it’s the show-off Citroën showroom where you can insert yourself, instead