Home and furniture retailer Ikea has developed an interactive party invitation generator to encourage people to make the most of their outdoor space in the summer. The tool, available on the Ikea website, allows customers to create invites to a range of events. Customers first decide what
M&S have opened their first store in Holland in the popular Kalverstraat district in Amsterdam. Within the store, customers can buy food but also explore the full range of clothing products on tabletops in the store and on digital screens. A 9 panel video-wall displays content
The explosion of in-store iPads has led to consumers increasingly expecting technology to bring education, entertainment and a bit of show business to a retail environment. Let's take a look at how this technology is being used on the high street. TopShop - Runway to Store In
If you’ve ever fancied the dress Kate is wearing or the hat Zara Phillips has chosen to complement her attire, then soon you could find it in the click of a button. Shazam is set to create a revolutionary tool that allows its users to find
Taiwanese company Vismile has created a virtual dressing room that lets people see what different outfits will look like without having to actually try them on. ‘Nuevo’ aims to take the hassle out of trying on new clothes, using motion sensors and cameras. I used a
UK retailer Tesco is using Google Street View for a promotion that rewards users for finding virtual Easter eggs. Call it an Easter egg hunt for real Easter eggs. If you live in the UK you can claim a chocolate egg if you find three virtual eggs.
Amongst all the chaos in the world, Coke is attempting to make a positive impact by spreading delight with its ‘Happiness Project.’ Though the campaign has been ongoing for some time, Coke’s latest endeavor, which is currently in conception, will bring a new kind of
In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease and convenience of online shopping. The use of interactive digital displays are helping to provide customers with an immersive experience that
As part of the relaunch of their 8th floor Co-op at the flagship store in New York last year, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. Developed by 2x4 it features a table top that includes a simple ordering system
InStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los Angeles. The interactive displays invited shoppers to create their very own custom Style Statement on a larger-than-life scale. Via multi-touch interaction, participants flipped through a virtual look
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