EnglishBarneys opened its new interactive floor cafe, genes @ CO-OP, where shoppers can grab a meal while checking out what’s new and of note at Barneys on a digitized tabletop. The restaurant has room for just 30 diners, each of whom are spread across a communal table with a glass top under which there are 30 computer screens allowing diners to digitally order off the menu and scroll through Barneys’ digital content.
The new concept store is located on the high profile Avenue de Opera and will provide customers with the opportunity to test kitchen equipment inside the store. Experience and involvement were the key concept of the new store, says the kitchenware brand.
“Handling and using the kitchenware is very different from just looking at it in its box. Just as when you buy a new shirt. You want to be certain that the shirt looks good and that it fits you,” said Jorgen Bodum, CEO of Bodum.