EnglishHeineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad called ‘Crack the Case’ features an epic train journey through snowy mountains, with appearances from Daniel Craig and Bérénice Marlohe. It was primarily shot at
Sharing fashion is one of the most important drivers of sharing on the web. When TopShop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customize the catwalk as they viewed the event. The TopShop Unique Show livestream
Marks & Spencer is set to unveil a host of new innovations in its second biggest store in the UK. The 151,000 sq ft store has been almost two years in the making and showcases all of the initiatives, particularly in digital. Marks & Spencer chief executive
To celebrate London's Olympics this year, adidas debuted a concept shoe that enables wearers to read Twitter updates directly on the sneakers. The “Social Media Barricade” is a pair of decked-out sneakers that are emedded with an LCD screen. To see it in action today,
Following it's interactive wall in South Korea last year, UK supermarket Tesco has set the bar high in online grocery innovation with a new interactive virtual shopping wall at Gatwick Airport. The grocer has kicked off a two-week trial of 10 interactive shopping screens designed to
German shoe retailer Goertz installed virtual stores in public places like train stations to bridge the physical/digital gap and reach more consumers. Using Microsoft Kinect and a giant screen, people were able to ‘try on’ their collection with augmented reality. Consumers could see what 3D
These new interactive tables are being trialled in the US as part of retail display project. When shoppers place their hands under the light or move products from an interactive table they are given a set of options including reviews, product details and sizes. As much as
Many talk about it, some execute individual bits of it but could seldom do we see retailers embracing many aspects of modern technology in one store. Tesco is trialling a number of these technologies in it's East London Romford store, including useful executions of QR codes, electronic shelf barkers, inventory
Often lost in the montage of mainstream trends are hidden gems waiting for the right moment to shine. Finally, that moment is now here in the form of adidas Originals White Space Project. Both a Spring 2012 marketing campaign and platform for self expression, adidas Originals asked
Ikea has successfully indoctrinated the Western world with its version of furniture and Swedish-inspired living, so don’t feign shock that the corporate giant now plans to open its own community outside of London. It is a common practice in Sweden and other non-English speaking European countries