EnglishEBay’s Christmas Boutique pop-up shop opened its doors on London’s Dean Street on December 1st. Lasting only 5 days it is the marketplace’s first physical space in the UK.
We blogged this great concept last week so now here’s the case study.
We love an infographic here at Rhubarb and this new one commissioned by eBay outlines how Aussie shoppers are shopping with their smartphones in the lead up to Christmas. What we found interesting is the fact that 15% of smartphone shoppers are purchasing items from a competitors online platform whilst in a bricks & mortar store. And that 47% of shoppers are negotiating better discounts with retailers by showing lower prices from other stores.
Dixons Retail’s last Star Wars ad marked a change of direction for its Currys and PC World businesses, representing a gradual shift from price- focused, functional advertising to a more creative approach designed to entertain and capture shoppers’ imaginations.
If you’re still procrastinating about getting proper lenses for your eyes, the Specsavers Sauna ad will highlight a potential mishap that could happen if you don’t do something about it.
A new IBM survey of more than 30,000 consumers released today demonstrates that, while shoppers are optimistic about the future, they have developed attitudes during the global recession over the past several years that still dictate their behaviour: They buy what they need, search for items on sale and wait longer to purchase, and they have embraced the use of technology throughout every step of the process.
It’s the best time of the year for retail advertising so we thought we’d show you some of the great commercials just launched for Christmas 2011. Do you have a favourite?
It’s not a new iconograph but it’s a good one. How colours affect consumer purchasing habits. So whether your brand is in the insurance category or tourism, there’s a colour more customers will respond to.
We love this years John Lewis Christmas commercial. What a beautiful insight into the joy of giving as well as tapping into one of the best retail trends of 2011.
This is what Christmas is really about.
No… this blog isn’t going to be a homage to infographics. But we couldn’t resist posting up this one. If you work at an agency, can you find yourself?
Sales. An integral part in every retailers calendar, so why so often do they become an excuse for some stores to leave their windows baron and their merchandise shabby?
The word SALE plastered across a window no longer has the same impact as it once did, largely because at least half a dozen retailers will be on sale at any one time in the year. So that sense of urgency, that excitement of an ‘event’ has less impact. That coupled with the rise of online shopping where Australians have become wise to the fact they can buy for less over the internet has again diluted the impact of our traditional sale.
However, markdowns are a fact of retail life and getting ‘clean’ in preparation for new stock is as much part of the calendar as anything else. The way retailers approach the matter of clearance, however, varies widely, and for some – think Harrods – it is a highly marketable event just like any other promotion. And it’s only once a year so still has that prestige status.
So what’s the best way to present a mark-down sale? How can we bring innovation to our windows and visual merchandising? Here are just a few examples of how some stores skin that cat: