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It’s not a new iconograph but it’s a good one. How colours affect consumer purchasing habits. So whether your brand is in the insurance category or tourism, there’s a colour more customers will respond to.
We love this years John Lewis Christmas commercial. What a beautiful insight into the joy of giving as well as tapping into one of the best retail trends of 2011.
This is what Christmas is really about.
No… this blog isn’t going to be a homage to infographics. But we couldn’t resist posting up this one. If you work at an agency, can you find yourself?
Sales. An integral part in every retailers calendar, so why so often do they become an excuse for some stores to leave their windows baron and their merchandise shabby?
The word SALE plastered across a window no longer has the same impact as it once did, largely because at least half a dozen retailers will be on sale at any one time in the year. So that sense of urgency, that excitement of an ‘event’ has less impact. That coupled with the rise of online shopping where Australians have become wise to the fact they can buy for less over the internet has again diluted the impact of our traditional sale.
However, markdowns are a fact of retail life and getting ‘clean’ in preparation for new stock is as much part of the calendar as anything else. The way retailers approach the matter of clearance, however, varies widely, and for some – think Harrods – it is a highly marketable event just like any other promotion. And it’s only once a year so still has that prestige status.
So what’s the best way to present a mark-down sale? How can we bring innovation to our windows and visual merchandising? Here are just a few examples of how some stores skin that cat:
Funny, and it never gets boring.
Believe it or not ‘Will it blend’ was rated as the most viral branded content on the web last year. and behind the name it’s nothing more that a product demonstration and infomercial. But come on what a brilliant idea.
They must be doing something right.
Over the past few years we’ve started to hear more and more about a few ‘schools’ that are forging the way in how the modern advertising creative is trained. For many of us digital specialists these ways of training creative minds is nothing new, but to be honest it’s a breath of fresh air when compared to our standard practices.
We’ve always been a big believer that when it comes to brand engagement and loyalty online, content is king. Whether is a fun video or an informative blog, it all goes to building loyalty and engagement with consumers.
It seems only befitting that our first iphone app wins our first agency award. Time to Burn it! helps people work out just how long they will need to train for before they reach for an afternoon snack. We think it’s great. So too it