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Go behind the scenes in this video to the 2012 Myer Christmas windows. This year they are based on the much loved children's book. Russell's Christmas Magic. Myer's Christmas Windows are visited by an estimated 1.2 Million people every year making it an integral part of the

Boots launches new strategy for Christmas

November 11, 2012

Marketing

Boots has launched a new Christmas TV advert campaign, ditching its long-running ‘Here come the girls’ theme after four years. The health and beauty retailer has unveiled a new series of TV ads that inspire women to give thoughtful gifts. The campaign begins with a 60-second advert

John Lewis’s long awaited Christmas ad

November 11, 2012

Marketing

John Lewis’ much-anticipated £6 Million Christmas advert is dubbed ‘The Journey’ and is based around the extra lengths consumers go to find the perfect gift. With the strapline ‘Give a little more love this Christmas’, the ad shows a snowman going the extra mile to find

ALDI UK’s Christmas Compares to Fortnum & Mason

November 8, 2012

Marketing

Aldi has launched a Christmas TV advert which claims its products are as good as those sold at upmarket department stores Fortnum & Mason and Harvey Nichols. The discounter, which last week beat Fortnum & Mason in a Christmas taste test conducted by Good Housekeeping magazine,

Walmart’s Virtual Pop-up Christmas Toy Store

November 8, 2012

Marketing

Walmart Canada and Mattel have launched a virtual pop-up toy store in Toronto to make it easy and convenient for shoppers to buy gifts during an often rushed holiday season. The toy store, which was created by Brandfire Marketing Group in conjunction with IMA Outdoor

The Christmas Cheer keeps coming

November 6, 2012

Marketing

This weeks round up of Christmas commercials see's Debenhams first Christmas ad in six years, Marks and Spencer's Christmas Sound Track and Matlan's Quality Christmas. Debenhams - Christmas Made Fabulous The multi-million pound ‘Christmas Made Fabulous’ ad stars its Designers at Debenhams, including new addition Jenny Packham. The

UK supermarket Christmas ads

November 4, 2012

Marketing

And the countdown begins. This week two of the the UK's four big major supermarkets released their Christmas commercials for 2012. Each taking a different strategic approach to the past few years. Perhaps not so surprisingly given the economic climate. Tesco Tesco has launched the first phase of

The Co-op uses ‘Full Monty’ Director for its Christmas Campaign

November 2, 2012

Marketing

The Co-operative Food has ditched its ‘Good with Food’ strapline for its Christmas advertising campaign created by the director of The Full Monty. The grocer will run a series of 27 TV adverts directed by Peter Cattaneo from tonight under the strapline ‘Here for you for

Mamas and Papas promotes Gay Friendly

November 2, 2012

Marketing

Mamas & Papas will feature same-sex couples and single parent families in its new advertising campaign. The retailer who is looking to “celebrate modern family set ups” in the adverts feature a gay couple with their son and a single mother with her daughter. The Mamas &

Target US unwraps Christmas early

October 21, 2012

Marketing

On Oct. 11, Target began promoting the Christmas shopping season with a new ad featuring its dog mascot, Bullseye. "The holidays are coming!" the commercial warns, "and they're going to be big!" Retailers, of course, are known for trying to jump-start the Q4 gift-shopping season early. But

The making of Myer’s Christmas Windows

Boots launches new strategy for Christmas

John Lewis’s long awaited Christmas ad

ALDI UK’s Christmas Compares to Fortnum & Mason

Walmart’s Virtual Pop-up Christmas Toy Store

The Christmas Cheer keeps coming

UK supermarket Christmas ads

The Co-op uses ‘Full Monty’ Director for its Christmas Campaign

Mamas and Papas promotes Gay Friendly

Target US unwraps Christmas early

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