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A recent study in the UK has been tapping into the changing customer shopping habits that are transforming retail. And the pace is likely to accelerate as Generation Y, those aged between 18 and 35, become increasingly important.
It seems Kmart have turned a corner when it comes to their creative advertising campaigns. If you loved the recent high energy Australian spot using the no.1 hit by Sam and the Womp, you'll love the new US spot 'Ship My Pants'. This new spot by
You do not rise to the very top of the industry by remaining a follower, only leaders are able to be right up ahead of the rest of the pack. Nike has for some years now, proved itself to be a bastion in creativity where
The explosion of in-store iPads has led to consumers increasingly expecting technology to bring education, entertainment and a bit of show business to a retail environment. Let's take a look at how this technology is being used on the high street. TopShop - Runway to Store In
Nine West has launched a YouTube campaign called ‘Gangs for Good’ that invites women to upload videos of them and their girlfriends doing good while looking good. The campaign, on Nine West’s YouTube network Channel 9, offers them the chance to win a trip to
If you’ve ever fancied the dress Kate is wearing or the hat Zara Phillips has chosen to complement her attire, then soon you could find it in the click of a button. Shazam is set to create a revolutionary tool that allows its users to find
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee. The campaign, created by Saatchi & Saatchi, promotes the retailer’s new Price Lock guarantee and humorously parodies the traditional scene of the Chancellor outside 11
UK retailer Tesco is using Google Street View for a promotion that rewards users for finding virtual Easter eggs. Call it an Easter egg hunt for real Easter eggs. If you live in the UK you can claim a chocolate egg if you find three virtual eggs.
First there was paywithatweet.com, now Chirpify, which already enabled social commerce on Twitter and Instagram, has expanded to Facebook, enabling people to purchase goods on the social network just by commenting. The platform lets users make payments or donations with one comment in the news
Bondi Hipsters Christiaan Van Vuuren and Nick Boshier plot even more new territory in their first TVC for Oprah-rich e-tailer The Iconic. In the thirty second spot for the Aussie e-commerce website which last year received 150,000 daily visits, 1,000 orders a day and a $20