With online banking and one-tap payments made readily available through Apple Pay or Square Cash, more instances of the digital wallet are popping up with every purchase. We can buy lunch at Whole Foods without having to grab cash or reach for our credit card and we can
New fitting room technology being tested at Nordstrom will make trying on clothes a surreal experience. The technology, which was developed by eBay, will include a touchscreen mirror that will track what items are brought into the room, and provide additional recommendations to the consumer. “Nordstrom and eBay
What makes a store experience great – Is it the array of products? Customer service? Likely it is more than just one thing, but rather a combination of factors and emotions that lead customers to connect with the store. What this means is that retailers
Clinique is opening its first UK standalone store next week that uses interactive pods and a ‘digital experience’ to engage shoppers. The store will house a series of interactive pods that will show shoppers what their skin will look like in the future. The 700 sq ft
Bloomingdale’s is targeting the tech community in Silicon Valley with a hi-tech department store featuring smart dressing rooms and mobile checkouts. The three-level store is spread across 125,000 sq ft and is designed to appeal to early adopters of technology and act as a testing ground
Topshop is creating a “fully interactive digital mosaic” showcasing Instagram users’ comments in its Oxford Street window during London Fashion Week. Instagrammers can broadcast their posts in the world-famous storefront by using #TopshopWindow and shoppers on the street will be able to manipulate the display like
House of Fraser is introducing mannequins that can tell customers exactly what they are wearing and where the products can be found in store using beacon technology. The trial at its Aberdeen store uses VMBeacon technology, which can send information to consumers’ smartphones as they walk
Luxury shirt maker Thomas Pink has introduced an interactive table to its Heathrow store that allows shoppers to design their own shirts. The interactive screen provides shoppers with access to Personally Pink, the retailer’s made-to-order shirt service that allows them to choose the fabric, fit, collar and
Booming Burberry! And we’re not just talking about the sheer size of the store, which challenges the Apple Empire down the road. We’re talking about the profound strategy embraced by Burberry to entertain each and every customer that walks into the flagship on London’s Regent
More and more companies are embracing the mobile habits of today’s shoppers, offering solutions for retailers to reinvent the in-store experience by allowing customers to scan items they’d like to try on with their smartphone or tablet, and sending them directly to the dressing room.
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