Online retail company Amazon certainly caters to shoppers of all ages and this was shown in their recent launch of an online store that caters specifically to people over fifty years of age. This specialized store is part of the company’s strategy to address the
Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the
SparkleMasters uses sequins to create unique, dazzling graphics for billboards and displays. They call it “photographic sequin imagery,” recreating images entirely out of sequins, with each one like a single pixel. Every sequin is independently mounted on its own pin, so it shimmers and sparkles when
Amongst all the chaos in the world, Coke is attempting to make a positive impact by spreading delight with its ‘Happiness Project.’ Though the campaign has been ongoing for some time, Coke’s latest endeavor, which is currently in conception, will bring a new kind of
As part of the relaunch of their 8th floor Co-op at the flagship store in New York last year, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. Developed by 2x4 it features a table top that includes a simple ordering system
Specialising in design, branding, architecture, advertising and everything in between, Dutch creative agency …,staat presents a series of interactive window displays for Nike. Realised at Selfridges – London as a series of Nike-product-infused windows – the video shows a number of colorful and whimsical creations that seemingly magically
Business is brisk at 2pm on a Thursday afternoon in a popular new coffee shop in North London — a queue of customers snakes back from the fashionable granite-topped counter to the door. Everything about this place is designed to look individualistic and a little quirky:
On what many predict will be the busiest online shopping weekend of the year, eBay has opened a pop-up shop in London’s Covent Garden to promote itself as a destination for Christmas shopping. The shop doesn’t have any products on show, but instead uses QR codes
Shutl, the delivery firm which offers super quick fulfilment, has raised $3.2m and is to launch in the US and Canada. The delivery firm has raised the investment from technology specialists Notion Capital and E Ventures. The move bolsters a $2m investment earlier this year from
Sharing fashion is one of the most important drivers of sharing on the web. When TopShop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customize the catwalk as they viewed the event. The TopShop Unique Show livestream
English