Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports brand has designed the 5,484 sq ft ‘HomeCourt’ store so shoppers feel like they are in a sports arena. The store entrance
Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in their kitchen by speaking or scanning barcodes. It looks amazingly simple. The Dash connects to the Wi-Fi network at your home. If
One after my own heart, back in my hometown, Brighton’s Churchill Square shopping centre has become the first in the UK to launch an augmented reality virtual fashion show to bring to life its spring summer fashion trends via mobile app Zappar. The Zap It, Unzip It! show,
The BITE LIP LAB in New York’s SoHo, embraces co-creation to deliver each customer with their own signature lipstick. The highly interactive service sees staff demonstrating the seven-minute manufacturing process following a one-on-one consultation. When customers have chosen their perfect shade, bullets of lipstick are melted
It’s New York Fashion Week again and this time around forward-thinking retailer Opening Ceremony has launched a mega pop-up shop with surprises in store. The SuperPier at Hudson River Park will feature a week’s worth of shopping and events, selected by OC and sponsored by Motorola.
We’ve seen many branded vending machine executions in the past two years that ask passersby to trade Facebook likes for Pepsi, yawn for a cup of coffee, or even take a three-minute break for beer but this new one from Milka, a Swiss-based chocolate company
As the country that claims it invented french fries, or frites, Belgium is now trying to invent another frying first, a coin-operated dispenser that produces freshly cooked french fries using beef fat. Even though other countries are already serving fries via vending machines, Belgium is convinced
STORY is a 2000 square foot concept store located in Manhattan’s retail corridor of 10th avenue. They’re currently running a Gillette-sponsored shave using the Fusion ProGlide SilverTouch Razor. The store has the point of view of a magazine, changes like a gallery and sells things like
BKWLD‘s digital experts worked with creative agency Hoffman Lewis to develop an integrated campaign for McDonald’s. Their goal was to increase brand favorability and more specifically, breakfast sales in the St. Louis market. Ads were produced featuring a pop-up menu and call box on the pavement that speaks “Good morning!” to people walking past it. If they placed an order, it was delivered to them by a man on a scooter.
Bloomingdale’s 59th Street store will host the “Artisan Corner” special retail event from June 6 to 9, offering an up-close and personal look at the level of craftsmanship that goes into all of Gucci’s leather goods.
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