A menswear brand is seeking to create what it calls the store of the future, where technology will be used to tailor the shopping experience around a customer’s interests. The founders of The Dandy Lab are running a crowd funding campaign on Kickstarter to raise money
The fashion brand is launching a new service that lets people try on items and wear them for a day prior to purchasing. GU, a casual wear retail brand run by Fast Retailing Co., is testing out a new service where shoppers can take items by
Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and artists like Inès de La Fressange and Pharrell Williams to produce a collection of limited-edition T-shirts and accessories. Now, consumers can
Selfridges’ Fragrance Lab is the department store’s latest retail theatre extravaganza, designed to draw shoppers into the world of perfume and collect data on them at the same time. The Lab is part of Selfridges’ Beauty Project, a six-week in-store campaign running from May 1 to
Creating an experience is no longer left to the big flagship stores. Eateries all over the world are starting to provide more than simply a meal. This cafe in Williamsburg, St Balmain in Brooklyn, NYC really puts the cherry on cake, or the filling in
Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports brand has designed the 5,484 sq ft ‘HomeCourt’ store so shoppers feel like they are in a sports arena. The store entrance
Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in their kitchen by speaking or scanning barcodes. It looks amazingly simple. The Dash connects to the Wi-Fi network at your home. If
One after my own heart, back in my hometown, Brighton’s Churchill Square shopping centre has become the first in the UK to launch an augmented reality virtual fashion show to bring to life its spring summer fashion trends via mobile app Zappar. The Zap It, Unzip It! show,
The BITE LIP LAB in New York’s SoHo, embraces co-creation to deliver each customer with their own signature lipstick. The highly interactive service sees staff demonstrating the seven-minute manufacturing process following a one-on-one consultation. When customers have chosen their perfect shade, bullets of lipstick are melted
It’s New York Fashion Week again and this time around forward-thinking retailer Opening Ceremony has launched a mega pop-up shop with surprises in store. The SuperPier at Hudson River Park will feature a week’s worth of shopping and events, selected by OC and sponsored by Motorola.
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