Not exactly a digital story but, hey it’s all marketing.

Remember the spike of outdoor branding we called gorilla marketing around 2000-2003. The biggest single form of gorilla marketing took the form of pavement stencilling. It didn’t take long for Councils around Australia to shut this kind of marketing down on the basis that the inks used either caused damage to the pavement or we’re classed as semi-permanent.

Luxury fashion retailer Net-a-Porter.com made its first move into bricks-and-mortar last night with an augmented reality pop-up window shop.

It opened two stores, one on Mount Street in London and the other on Mercer Street in New York, that allowed customers to scan pictures of products on the wall using their phones, and buy or win the items.

The stores were open for one night as part of Vogue’s Fashion Night Out event. After downloading the Window Shop application, which has augmented reality technology called Aurasma embedded, customers’ mobile phones were able to recognise product images.