EnglishBarneys opened its new interactive floor cafe, genes @ CO-OP, where shoppers can grab a meal while checking out what’s new and of note at Barneys on a digitized tabletop. The restaurant has room for just 30 diners, each of whom are spread across a communal table with a glass top under which there are 30 computer screens allowing diners to digitally order off the menu and scroll through Barneys’ digital content.
In the early days of the Internet, online retailing itself was an innovation. Online retailers were an amazing departure from catalogs, mail order, and brick and mortar stores, offering consumers a new option for buying goods (sometimes in their pajamas). But the honeymoon has been over for a long time now, and if online retailers want to succeed these days, they have to deliver. Whether it’s through innovative marketing or knock-your-socks-off amazing customer service, these online retailers are making a difference and making things work in a really smart way. Read their stories, and get inspired by their innovation at work.
When we work in the digital space it’s not all about marketing, we’ve always been a believer that the most useful of devices connect with people in way that lasts far longer.
How do you re-invent the thermostat? It’s a piece of technology that exists in most households. Wether you have airconditioning or central heating, the look and function of the device hasn’t altered a great deal for the last 50 years. A simple mercury switch that engages your heating or cooling system, you set the temperature and hey presto… It just works, why change it?
The integrated window display at London’s One New Change shopping centre was erected overnight and allows shoppers to purchase groceries on their mobile phones, then have them delivered to their door.
The move gives Ocado its first physical presence on the high street.
The shopping wall mirrors an experiment by Tesco earlier this year in South Korea. Tesco circulated footage of how a shopping wall would work in a subway, prompting consumer excitement.
Target’s collaboration with Missoni, debuting in stores next month, also marks the retailer’s first use of “shoppable videos.” A range of brands have been testing this technology, which enables consumers to click on items within a video; then they’re either redirected to an e-commerce page or able to add the item to a shopping cart without leaving the video. Some videos are visually arresting (Gucci and high-end men’s retailer Oki-Ni), some use music video-style storytelling (Canadian sportswear brand Roots) and others use basic stylist tips.
This one is focused on where, when and what people share.
So sharing is still as popular as ever – tell us something we don’t know.